So after finishing a few projects, my dude sends me this video [via RTNC]. It features a masked character reading Jack Davey's (1/2 of the incredible J*Davey) Manifesto to the Music industry (typed version after the jump). An open letter to the head honchos and little lemmings (and all between) for supporting the shitty artists that are standing over the true talent. Calling out the "big wigs" and saying their creative minds are as empty as the music that they are shoving down our throats. Stating their opinions on the internet and how it's killing the industry, when it is IN FACT giving us a chance to hear something artistic and different...
"lights out !" : an open letter to the record industry & the idiots who work for the fascist regime .
read this out loud !
this is intended for all of you lowly puppets who sit in your big offices in big buildings that will soon be out of business & thus, forced to hold vacant memories of an industry that once was . this is for all of the big wigs in suits & ties who sit at the head of the conference room table with creative opinions as empty as the "music" they force down the throats of the now bored & uninspired creative consumers . this is for all the idle assistants who only work hard enough to get their names on the grammy party lists, or whose only existence remains obsolete if he/she can't get into the hot new band's hollywood show debut . this is for the borderline retarded a&r guy who should in fact abandon his dreams of changing the failing record industry to become a highly paid talent scout at a modeling agency . this is definitely for all the marketing low lives who fail to avidly push great talent because the world's fave reality slut randomly decided one day while botoxing her armpits that she wants to be a rockstar .
this open letter is for all of you .
come feast your eyes upon the truth behind your insolence for 5 minutes , if you even have your job for that much longer.
your blatant lack of respect & worship for the oldest & dearest artform has brought a once thriving & artistic industry to a grinding halt . your willingness to believe that the world wide web has killed the consumers' thirst for new & exciting talent is wildly ignorant & safe . you would like to feed into this stupidity because you are too lazy to stand behind substance ; you'd rather take the low & easy road than take the time to nurture true talent . you'd rather tirelessly feed us the same carbon copied , lip synching , sex dripping , faux punk "i got my entire outfit from hot topic" rocker , buffoonishly ghetto "are they even speaking english?" hip hop , "same old same" sound from song to song type image & force us to believe that this is all the world's artists have to offer . you'd rather watch your company stocks & yearly record sales severely plummet than take strong initiative to fix the current problem . you'd rather see hundreds of employees laid off & out of work during the holidays because you're too afraid to stand up for something new & different . you're content with creating a 1-hit wonder society , where any idiot with anything shockingly catchy can enjoy a sorry 15 minutes of fame & a future segment on vh1's "biggest 1-hit wonders of 08" extravaganza .
where is the new generation of legends ?
beyonce & alicia keys are old shoe ins . r kelly , sure , but his personal dramas easily overshadow his genius . radiohead & outkast comes to mind , & then i draw a big blank .
the latest thrill in music has been an over abundance of great dancers with mediocre voices , albums , singles , concert ticket sales , etc . thank god the internet allows every joe blow in the universe a free forum to overexpose every little thing , especially mediocre celebrities . thank god for online music forums , such as myspace . artists are able to directly connect with the people & expose themselves & their art to everyone everywhere at the click of a button . myspace proves that music can no longer fit into a box . long gone are the days of urban vs pop vs alternative radio . gwen stefani had hit songs for years on the pop & alt charts , but she records a song written by pharrell & she's instantly on top of the urban charts as well . this new r&b dance pop music crosses over to white kids & that kelly clarkson "since you've been gone" song was smeared across the lips of many a young black girl last year . m i a is all over the indie alternative stations , & lets not even get started on gnarls barkeley .
all signs point to the obvious : true music consumers right now are a ) young , & b) smart . young kids are able to point & click their way to every new trend . they arguably have short attention spans & they want to be in on what's cool & personable to them . when madonna emerged in the '80s you had tons of girls around the world imitating her every move & style down to the mole . kurt cobain turned grunge commercial when he was exposed to millions of kids who felt like society's outsiders looking in . hip-hop has been a huge influence on mainstream culture since the early '80s because of it's relativity . kids have not changed . young people are not mindless robots who like what you tell them to like with no opinions . the youth are always looking to be enthralled .
they want to be entertained . they want to feel as though they are a part of something that will be written about , studied , & revered 20 years later . they , like all of us old & young alike , want to be inspired . when i was a kid i saw prince prance around on stage & dazzle people with his art & i felt inspired to do the same thing . why are you music industry idiots attempting to tell us that we don't want to be touched ? why are you trying to rob us of new musical experiences ? will there ever be another motown 25 / michael jackson moonwalk experience ? will we never again hear a single like queen's "bohemian rhapsody" on the radio because the hook isn't catchy enough ? will we never see another band like the talking heads & joy division or parliament ? will there never be another artist to rival frank zappa ? will we be forced to hear different versions of the same dumb song on every single radio station every 5 minutes simply because the record label had enough money to pay off the station manager ? are we still supposed to care about mtv when there are hardly any videos in rotation ? do i even need to mention b e t or v h 1 ? are any of the classic record industry outlets working these days ? as of late it seems that artists are independently breaking ground with their own efforts . songs are being licensed for national commercials from artists' myspace pages & personal websites . ellen degeneres has been known to book musical guests from videos seen on youtube , & as i aforementioned , gnarls barkeley not only created a new genre , but they also won grammy awards for an album that was recorded in home studios & released through an indie label .
why should artists even seek major label deals ? they are completely outdated & obsolete . artists are sold the dream that talent can secure superstardom , but it becomes evident that labels only sign bands nowdays because of the band's existing fanbase & record sales , or because they dig the artist's look & want to cash in . they don't want to develop the art . they don't want the artist to express his/herself entirely . they just want the artist to comply with what will get the company a big monetary return . they sign you for millions , pimp you for pennies , then drop you a year later when the music they made you record & release is no longer relevant . you're left on the streets unsigned & irrelevant & ready to infect the world with the music you've always wanted to make , but no one will take a chance on you due to your previous material . meanwhile , the label has already put white out over your signature on the slave deal & replaced it with a younger version of you . cold game , ain't it ?
the age old model is failing . as an industry based on faithful consumers you have lost your connection with the people who matter most : the PEOPLE . you have yet to show them that you are with the changing times & able to adapt to something new . you are proving that you are too afraid to promote good music . you would rather let the monotonous drone of what is today's music remain unbalanced by substance . you would rather watch more legendary artists abandon you for direct deals with itunes & touring companies . you would rather allow the internet to defeat what should be your life's work . maybe you should excuse yourself from the next a&r meeting to go take a look in the bathroom mirror . stand there & ask yourself why you took this job , & when you realize it's simply because you wanted to be cool & "in the mix" then return to the conference room , take that gun out of your pocket , & shoot yourself in the head in front of your coworkers so that you are made an example of . if you can in fact leave that conference room & look in the bathroom mirror with pride & hunger to break the monotony then head back into that conference room , jump on top of the table & read this manifesto .
this is a challenge .
we're calling your bluff .
record labels are nothing but banks that give artists hi price loans in exchange for artistic control . put your money where your cocks are . go out on a limb & support real music for a change . find the line where the internet & the real world meet & infect more people with something magical . start building more legends . it's almost too late . interscope is dead . def jam is next . motown who ? mca what ? warner , you're not too far behind . the war sirens are ringing & you're content with playing deaf & dumb .
we're calling your bluff !
we're here to reprogram how you & the rest of the world listen to music .
we can do this together , or you can stick to your own devices & peril in the process .
we are the people . we are the future . we are the present .
who are you ?
copy this , paste this , & repost it wherever you see fit . email it to those who you believe can benefit from somethin like this . this is from the heart in jerry maguire "who's comin with me?" fashion . lets open our eyes , our ears , & our hearts . lets stop standin for the bullshit & start demandin these idiots to take charge & make change . substance has the right to be heard . support real shit & start takin it to the streets !
c'mon people .
it's 2008 . diddy killed music in 94 . it's time for some better shit .
pass it on . . .
Jack posted this open letter awhile back (via her blog) and it seems the video is someone (possibly her, who knows) reading it. As I know some people aren't obliged to READ that much, the video version is a perfect way to get the message out and continue to the spreading of true words. Let's stop standing for the bullshit and start demanding these labels to support REAL music. I'm not going to say Hip Hop is dead, or any of that bullshit. But the music industry is hurt. Take heed to what is said let's do something about it...