The new line of Beats By Dr. Dre products were released the other day (instead of Detox, but who really pays attention to that?), and Lebron and Affion Crockett are in the commercial to promote the product. It really just looks like they finally designed a pair of headphones that won't fall out of your ear when you're, say, walking down some steps. About damn time too.
Check out behind-the-scenes footage down bottom.