Directed by Nicolas Heller
Part two in our new Produce Section series, a collaboration between the dopehouse, Nicolas Heller & Cluster Magazine which highlights great artists in the making. Today’s episode focuses on producer Falside.
Like anyone born in ’89, Falside’s growth has paralleled that of the hyper-media-tech age–he is ready to evolve and redefine himself as the world changes around him. It’s in the way he executes his own graphic design, marketing, and mixing, and it’s in his approach to production; Falside embodies the now generation mentality of DIY everything, cigarettes and coffee.
In the same way heads name-drop facts like “DOOM used to be in K.M.D.”, they say “Falside produced for Jeru the Damaja, Stalley, and Action Bronson… by 21.” And for the record, those artists are a mere chunk of his prolific discography. Falside’s history spans collaborations with artists that any devotee would recognize, whether you’re from the ‘golden-era’ camp or the ‘indie folk-rap’ contingent.
Read the rest of the article here and keep it locked for more!