For the launch of Anja Rubik’s 25 Magazine, photographer and director Barnaby Roper linked up with Kanye West to create a video dedicated to the issue’s theme of eroticism.
When Rubik was putting together the first issue of 25, she and West discussed how she wanted the magazine to approach sex. “It’s funny. We talked about porn looks these days, and he agreed with me that there’s no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image,” she explained. “We were on the same page about a lot of things.” He agreed to work with Roper in a video that explores some of the sensual imagery from the magazine. “I thought it would be really interesting to make it seem like we were entering Kanye’s head,” Rubik said. “It’s not pornographic, but it’s very sensual.”
