... he loses a bet to The Breakfast Club host/Guy Code mainstay Charlamagne Tha God.
"If I lost a bet, I could and be happy. Like I wouldn't care. I feel like, man, when you create the mold it is up to you to break the mold," Pusha says about his hair. "People think I'm attached because you got guys and all that that make these crazy ass statements. I'm going to incorporate him though. I'm going to make sure he's involved if ever that day comes." - HHW
So basically, he'd go from looking like A$AP Rocky's older brother to, essentially, just like his older brother No Malice. Kidding, of course.