jay-z-magna-carter-holy-grail

As if there was a chance that this wasn't going to happen, Jay-Z lands his 13th #1 album as MCHG sold 528k in its first week on shelves*. Add that to the Platinum certification that the RIAA has already honored and I think it's safe to say Hov is doing alright for himself. And for folks keeping tabs at home, J. Cole sold another 38k (#3) and Kanye's Yeezus tallied 28k (#6).

* A number that beat out both of Hov's latest efforts in The Blueprint 3 (465k) and Watch the Throne (476k).

ENTER RATING

Post a Comment
Share on Tumblr
.
  • http://www.thisis50.com/profiles/blogs/mixtape-jase-waiting Jase Kevion

    Jay is winning!!!!!

  • Pauly D

    I don't wanna be a dick, but what does this say about Kanye?

    Jay-Z sold 528k first week, and this is, what, is thirteenth album? Aren't, according to Kanye stans, the sales number supposed to decrease heavily in the later years of an artist?

    And then, let's look at Cole. Many Kanye stans said that Cole would never beat Ye, yet, given the math, Cole has eclipsed or WILL eclipse (haven't checked exact sales) in a matter of two-three weeks.

    Know what this says about Kanye? It tells me that his popularity is decreasing at a more than alarming rate. And, sadly, no amount of fucking attention whores and trying to punk out lightweight paparazzi is going to stop it.

  • mic1s

    bro no offense but u sound like an idiot...Kanye didnt release a "real" kanye album with his latest release... yeezus is an experimental album...he didnt even have a single out i mean neither did jayz but look at the record jay-z put out he tried to hit a home run with every record almost... watch the throne was a dope lp cuz of kanye mainly all the songs where created by kanye jayz just featured on em..and beautiful dark twisted fantasy was epic also... and j cole album isnt even all that so cut it out

  • mic1s

    and for an exerimental album that sounds like nothin i ever heard before..its doing pretty good numbers wise if u ask me...just like 808s and heartbreaks did pretty well...

    niggaz aint fuckin with kanye when it comes to making music...let alone hiphop something he mastered...its nothing for him to make a beat that sounds like premo in the 90s... he does it for common all the time...

  • marty mcfly

    @Pauly D don't you ever fucking hate on kanye with a name like pauly d. you jersey shore wannabe. kanye could probly destroy your whole face with one of his infamous cock slaps. you won't know what to do when his meaty python is coming straight for you at a speed of 35 MPH.

  • http://N/A XI

    ^You really just hate guy huh.. jesus christ lol.

  • http://N/A XI

    ^You really just hate the guy huh.. jesus christ lol.

  • http://N/A XI

    double post, fml.

  • Pauly D

    @mic1s

    All the things you basically talked about is subjective. The things I'm talking about are the objective FACTS. Wanna hear em?

    1. This is a KANYE album. No matter how you wanna sugarcoat it or ignore it. MBDTF was experimental as well, but it didn't sell as bad as this, did it? Given the heavy amount of publicity of this album + the initial projections of 500k+, it's evident that Kanye's popularity has been slinking.

    I see marty on his sus shit again doe

  • Pauly D

    I mean, Yeezus was a pretty HUGE album in terms of it's promo.

    Ye's fashion shows, relationship to Kim K (one of the BIGGEST Pop culture celebs of our time), Kris Jenner promoting the HELL out of Yeezus, showing New Slaves off of building ALL AROUND THE WORLD, performances with Adult Swim and SNL.

    Kanye's promotion of this album was 2X the amount of Jay and Cole's COMBINED and he ended up doing WORSE than expected.

    Just sayin

  • Send in the Clowns

    To paraphrase the Wash Post review of this album...

    Throughout MCHG, Jay Z pretends he’s a threat to a system he’s so eagerly become a part of, as if his life as a champion capitalist is some perpetually escalating act of subversion. He's basically a white Republican. Rooting for Jay Z in 2013 is like rooting for Pfizer. Or PepsiCo. Or PRISM.

    Since Pauly Dipshit brought up Kanye....
    I'm no Kanye stan, but I do check out his albums. He may sell more when his videos are released...but overall Kanye is a douche and he doesn't really care. That said, Kanye didn't give a fuck on this album. I give him props for doing something different. It more of an album to experience than it is an album to enjoy. Jay Z's album is ass cheeks except for a couple of songs.

  • Pauly D

    ^^^^
    About the first paragraph, again I don't care about what you may or may not think about Jay's personality or any of that other shit. The point is that he and Cole have proven that Ye's popularity has fallen drastically.

    But I guess unintelligent people attract even more, I believe...

  • Send in the Clowns

    Pauly, if it makes you feel good to feel that way, good for you. You haven't proven shit, straight up. And J.Cole? Other than middle school kids, who cares about dude? I don't wish him ill, but he's corny and always will be. How about this. There's absolutely no correlation at all beteen Jay Z, J.Cole, and Kanye album sales. Kanye went so aggressively against the grain with Yeezus and mainstream music audience doesn't know what to think if it, resulting in lower sales. You're simple minded, kid.

  • ralph

    "kanye could probly destroy your whole face with one of his infamous cock slaps." LMAO

  • http://gtfoh.com Starks

    yeesus was definitely something i heard before. it's called 808's and heartbreak. why are people acting like this album is so experimental? people need to stop being like marty mcfly and acknowledge a weak project.

  • http://N/A XI

    @pauly D
    You do know cole is not outselling kanye by that much right? they're literally within a couple thousand of each other.
    AND
    These are American sales.
    Europe will push Kanye over gold without even trying lol.
    Your see-through right now with the constant hatred.

    also -> "The point is that he and Cole have proven that Ye’s popularity has fallen drastically"

    ^Jay-Z isn't proving anything negative about kanye.. you should probably listen to his take on the album and on Kanye himself.

    anything to make cole look good lol. You're really stanning right now, bro. THIS IS A JAY-Z POST; let it go already.

  • Pauly D

    lol I'm simple minded? Okay guy okay.

    Want to here some more facts? More than "middle school kids" listen to J. Cole--his fanbase ranges from, say, High School to Hip Hop Heads. Fact #1.

    "There’s absolutely no correlation at all beteen Jay Z, J.Cole, and Kanye album sales."
    Really? How about the fact that both Kanye and Cole's dropped on the SAME DAY and Jay's dropped THREE WEEKS afterward + the fact that both albums are aimed at, pretty much, the same type of audience. So yes, idiot, there is a BIG correlation between them. Fact #2.

    "Kanye went so aggressively against the grain with Yeezus and mainstream music audience doesn’t know what to think if it, resulting in lower sales."
    lol is that your only excuse for Yeezus' low sales? Time and time again, it has been proven that, as long as your fanbase is firm, they will support anything you put out, if marketed correctly (and sometimes, not even that has to be present). Need an example? Look at Jay-Z, J. Cole, Kendrick, Eminem, and, previously, Kanye. If he still had a firm and loyal fanbase, he wouldn't even need to CARE about mainstream listeners, because unlike mainstream listeners, a fanbase will actually BUY an album. Fact #3.

    Kanye did not "go against the grain" with Yeezus. This is production that dudes have been doing for YEARS in music and more than 3 YEARS in Hip Hop. It's not anything new. It doesn't have any new subjects that Kanye speaks on. Hell, it's not even really new for Kanye because he basically put out 808's Meets Graduation (as in, nicely produced but otherwise forgettable subject matter wise and lyrically). Fact #4.

    Guess I'm reeeaaaallly simple-minded, huh? :)

  • Pauly D

    "You do know cole is not outselling kanye by that much right? they’re literally within a couple thousand of each other."

    Exactly. And that's where the contradictions and problems lie. Kanye stans have been BOASTING and TAUNTING that, in their little uninformed world, "J. Cole is irrelevant" "Nobody listens to J. Cole in 2013" "lol Corn Dinner". But the fact that the "irrelevant" J. Cole comes within inches of Kanye? This is key in the point that Kanye's relevancy is, objectively, fading.

    "Jay-Z isn’t proving anything negative about kanye.. you should probably listen to his take on the album and on Kanye himself."

    By that, I obviously meant his own popularity and sales. You that dense m8?

    And, finally, I'm not "hating" on Kanye. I'm a long-time Kanye FAN and will more than likely continue to be so. But I'm just stating the facts that his popularity has, and again this can be backed up by FACT after FACT, fallen greatly in the last 5 years.

  • snooki

    just say "Cabs are heeeeeeeeeeeeere!!!!" or shut the fuck up.

  • marty mcfly

    These are artistically good songs no matter how much you wanna hate.

    Holy Grail
    Picasso
    Oceans
    F.U.T.W
    SomeWhereInAmerica
    Crown
    Heaven
    Part2
    Jayz Blue
    Nickels And Dimes

    12 #1 albums !!!! Now get mad.

    • T

      *13
      & I'm furious.

  • Pauly D

    ^
    Why no Fuckwithme, marty?

  • marty mcfly

    As for Kanye, Yeezus aint gonna make or break Kanye at this point regardless of the sales or whatever. He's Kanye West already so if people dont like his shit no more who gives a fuck. All he gotta do is make one good song and everybody will come running back praising Kanye. That simple.

  • .

    @Pauly D are you really comparing a trashy ass album that Kanye put no effort into to Jay Z and J Coles best effort? LMFAO!!!!

    Yeezus is something i think no one takes serious, would you compare 808's to the BP3? NO! So why would you compare Yeezus to Holy Grail and Born sinner??? Smh

  • JHP

    The reason "Yeezus" didn't sell as much as Kanye's past albums is because it was experimental, the music on there is polarizing to his own fans and mainstream audiences, and he didn't promote it. The average consumers of music do not go on rap blogs to find out about artist's new music. So no, the projections, as creative as they were, are not adequate promotion for an album. The album had no single, so Ye has had no radio presence to build hype for his album, he released it within a month from announcing it, and he didn't it give it a cover to let people who walk in the store to know it's a Kanye album. The day it came out, I went in Target to buy it, and a girl asked me what it was. Kanye made little effort to promote it. The music itself turned a lot of people off, because they don't have the open mind or patience required to digest and accept a weird ass album like Yeezus. The fans of Ye used to the soul-sample Yeezy or the epic operatic Yeezy were also put off buy the music. Also, Kanye's relationship with Kim K and all the other things you mentioned do keep his name in the tabloids, but that doesn't do anything to let people know he has an album dropping, or influence them to buy it. All these things considered, Kanye doing 327,000 the first week was a realistic number, and the drop afterward is realistic to. He still isn't promoting the album any, and Black Skinhead WILL NOT be successful on the radio. The only songs on that album that would or might, are "Bound 2" and "Send It Up". Yeezus is not like 808s, on Yeezus he only used autotune prominently on 2 songs, and the beats were way different. He promoted 808s like he would any other album, and released 2 multiplatinum chart topping singles with "Love Lockdown" and "Heartless". He also closed out the VMAs that year, which way more people would've seen than an SNL episode. The way Ye handled Yeezus, it was never gonna do regular Kanye numbers. If he returns to form on the next album, makes the kind of music he's known for making, puts out singles to promote it, and all that shit, he will return to selling nearly 500k the first week, and going platinum in a month or so. As for Jay-Z, he promoted Magna Carta Holy Grail way better. The samsung deal itself made headlines, along with the commercial debuting during the finals, which I'm sure had more viewers than the SNL finale. Jay-Z also did radio interviews, and talked to his fans on twitter that one day the week of release. Most importantly, Jay-Z didn't stray from the kind of music he's known for on Magna Carta, and do some completely off-the-wall shit that alienated mainstream audiences and even his fanbase. It's not a shock his numbers are higher. As for Cole, he came within inches of Kanye for all the reasons I mentioned about Ye above. Yeezus was the worst, most rushed, lazily recorded and promoted album of Kanye's career. Cole went fullout promoting his album, with the singles, music videos, radio interviews, etc. Moving the date to Kanye's release day helped get Cole's album more buzz. Cole had to do all that to just barely surpass Ye in sales by the fourth week. If Cole had been going up against another "MBDTF" type Kanye album, Ye would outsell him by leaps and bounds. But that doesn't make Cole irrelevant, Ye typically sales way more than every rap artist not named Jay-Z, Eminem, Lil Wayne, or Drake. Cole is a new school artist on his sophomore LP, you can't compare him to Kanye, whose been in the game a decade, and released 6 solo albums, as well as Watch The Throne and Cruel Summer. Cole's numbers are excellent for an artist of his level, and his fanbase expands well beyond middle schoolers. If his fanbase were just middle schoolers, then he'd be selling Mindless Behavior and Diggy Simmons type numbers. Everyone from middle schoolers to old school hip hop heads fuck with Cole, your opinion on him is irrelevant to his level of success.

  • Philly bash

    First of all who cares about album sells?? Only bitches and hoes care about another mans money. Quality over Quantity. Second the winner here is JAY-Z regardless. He owns rocnation right? Rocnation is responsible for the best albums in the last month or so.. Yeezus, J cole, Wale, and Jay-z. Really want to know who's better get your c,d's out and go song for song

  • Toad

    @marty mcfly i wouldn't really call "brag rapping" for the 3rd straight album artistic. It may sell good but its not artistic.

  • LA

    @Philly bash Oh STFU! Good Kid Maad City is gonna win over all those niggas at next years Grammys, so what does it matter????????

  • lilrizq

    Even thought mAAd City wasn't all it was hype up to be. Kendrick's album got XXL because of the Dr. DRE Co-sign.

  • Exhibit C

    @Pauly Dee

    "Time and time again, it has been proven that, as long as your fanbase is firm, they will support anything you put out"

    I don't know about that, leading up to the release I fully intended to buy Kanye's album because I am a firm supporter of him and he is one of my favorite artists. And that was in spite of hearing Black Skinhead and New Slaves and not liking them. I just assumed the rest of the album would make up for it because of Kanye's track record. But when I heard the album I immediately changed my mind. But I did buy Magna Carta, Born Sinner, and Watching Movies.

  • the realest

    I mean for you to fully catch the album and its intent you gotta sit back and let it marinate for some time. My beef with the album was bcuz of the shit being only ten tracks. When niggaz been waiting for something other than that WTT. But I see why there's only ten tracks now. Bcuz he recorded them in the last few days. So that makes sense. It's a kanye album. That's where he's at in his life right now. The nigga is in Europe. He don't even live out here like that. So the album fit that nigga for where he at in life. And then that bound 2 is too vicious at the end. Niggaz be hatin on kanye when he grab the autotune. The shit be dope. The album is pretty good. Only real real knock is all that damn screaming he be doing. Could have left that shit off for real. Not gon lie sometimes just gotta hit skip sometimes and proceed to the next. But the shit is dope. This the kinda shit where it ain't his best project, but it's a project where you gotta consider all the intangibles.

    Kanye with this album is like lebron in the finals against the spurs for the ship this year. He did his thing and got the ring. And bound 2 was Ray Allen hitting that three in game six to force overtime... saved the shit.

  • Pauly D

    lol

  • Pauly D

    @JHP

    I thank you for actually writing a full fledged, well thought out narrative. :)

    Now, as to your points:

    "The reason “Yeezus” didn’t sell as much as Kanye’s past albums is because it was experimental, the music on there is polarizing to his own fans and mainstream audiences, and he didn’t promote it. The average consumers of music do not go on rap blogs to find out about artist’s new music. So no, the projections, as creative as they were, are not adequate promotion for an album. The album had no single, so Ye has had no radio presence to build hype for his album, he released it within a month from announcing it, and he didn’t it give it a cover to let people who walk in the store to know it’s a Kanye album."

    I totally agree about the reason it sold so low. Like the point I made before, it's one thing not to release a single. More than likely, the mainstream listeners that buy your single songs WON'T buy your albums. Fans will support as long as you don't purposely try to alienate them.

    "The music itself turned a lot of people off, because they don’t have the open mind or patience required to digest and accept a weird ass album like Yeezus. The fans of Ye used to the soul-sample Yeezy or the epic operatic Yeezy were also put off buy the music."

    Now this is something that I absolutely DON'T agree with. A lot of people who are pretty open minded and diverse in terms of music tastes don't like Yeezus, because it lacks to them in every other area except for production. MBDTF didn't have many soul samples, but his fans loved it regardless and a good percent of his fanbase bought it. (Although, I would make the argument that, even during MBDTF, his popularity was already showing great slipping signs).

    "Kanye’s relationship with Kim K and all the other things you mentioned do keep his name in the tabloids, but that doesn’t do anything to let people know he has an album dropping, or influence them to buy it. All these things considered, Kanye doing 327,000 the first week was a realistic number, and the drop afterward is realistic to. He still isn’t promoting the album any, and Black Skinhead WILL NOT be successful on the radio."

    Are you sure? Kris Jenner and Kim K promoting his album in interviews and on Twitter is a pretty good (on paper) machine. Plus, again, his many performances and the projections all around the world. That made headlines in itself. Even though he didn't release a single, he was still promoting the album and in extremely HEAVY force. (Also, in the past five years, Ye has not really had an extremely hot single, so not having a single is not really the problem here.)

    "The samsung deal itself made headlines, along with the commercial debuting during the finals, which I’m sure had more viewers than the SNL finale. Jay-Z also did radio interviews, and talked to his fans on twitter that one day the week of release. Most importantly, Jay-Z didn’t stray from the kind of music he’s known for on Magna Carta, and do some completely off-the-wall shit that alienated mainstream audiences and even his fanbase."

    Again, I disagree. Jay had the Samsung ad, but it was only aired a few times. I'm gonna guesstimate about less than 50-60 times. Also, he didn't start actually promoting the album until after it came out; THAT'S when he started with the interviews and such. Kanye's mode of promotion was easily more extravagant, yet it didn't seem to equate to a greater pay-off. As well as this, MCHG was pretty different from anything Jay's done yet, other than WTT. The production was extremely way out of left field, with the subject matter being typical Jay. Basically up the same alley as Yeezus.

    "Cole had to do all that to just barely surpass Ye in sales by the fourth week. If Cole had been going up against another “MBDTF” type Kanye album, Ye would outsell him by leaps and bounds. But that doesn’t make Cole irrelevant, Ye typically sales way more than every rap artist not named Jay-Z, Eminem, Lil Wayne, or Drake."

    I pretty much agree with this except for, like, two things.

    1. Comparing Kanye to Drake sales wise is extremely hazardous, especially given that Drake has surpassed Kanye now in terms of both popularity and sales.

    2. It's very nice to theorize, but let's look at reality. Kanye will never again, in his entire career create or recreate another MBDTF. In short, it was the greatest definition of his magnum opus. So, obviously, he's not going to be able to get back the same critical acclaim as well as the popularity. Which plays into my point that his popularity is decreasing.

  • Pauly D

    @Exhibit C

    Hmm...I guess you're kind of right. Which goes into what I said above, that if you displease your fanbase your gonna suffer.

  • http://N/A XI

    “Jay-Z isn’t proving anything negative about kanye.. you should probably listen to his take on the album and on Kanye himself.”

    By that, I obviously meant his own popularity and sales. You that dense m8?

    And, finally, I’m not “hating” on Kanye. I’m a long-time Kanye FAN and will more than likely continue to be so. But I’m just stating the facts that his popularity has, and again this can be backed up by FACT after FACT, fallen greatly in the last 5 years.

    ^
    the irony of questioning my intelligence, while not grasping my point. lol I used Jay-Z as an example of public perception, he and Timbaland have articulately detailed why this album is an important one. Even within this interview Zsne paints the picture of two art enthusiasts in a hall examining the same piece and one concluding brilliant (im paraphrasing I'm too lazy to play it again) while the other doesn't quite get it. Jay-Z interjects that it's polarizing.
    There are facts to your claim. One thing you're eagerly grasping for is to label Kanye as done, in a sense. This couldn't be further from truth. Cole sales are a product of an old public relations ploy "The Underdog v.s. The Champion". It worked to keep him in the discussion.
    If we're speaking facts here, though. Despite being used for media elevation, there are FAR more people (including: illegally) dissecting and discussing the impact of Yeezus, than there are for Born Sinner. He isn't being shaken by the outside world, it's music consumers that are people that are in a frenzy.
    THIS IS THE SAME KANYE..
    Shaking shit up, adding to the discussion, playing tag with the boundaries of popular culture.
    College Dropout -> introduces the Backpack rapper.
    Late Registration -> Grandiose instrumentation, widening the sound scape of hip-hop culture.

    808's -> career suicide experiment, expands the culture (Proof: procuder "40" cites sounds found on 808's as inspiration, goes on to make So Far Gone).

    MBDTF -> Almost over-the-top grandeur, expands sounds, gives some of the greatest moments of this culture with "Good Fridays"

    This New Shit -> critical acclaim across the board, while still being determined.

    This is the same dude, the thing people do all the time in almost everything they discuss, is not keeping things in context. You critique any piece of art according to the ambition of the piece, what is it that this is attempting to accomplish.

    Kanye didn't promise anyone a traditional "Hip-hop" record. Timbaland nearly explains what I mean his interview with REVOLT, when they get into the discussion about Kanye. I'm doing too much at the moment to quote him correctly, so I wont. Just give it a moment of your time, it should be right around the middle of the interview,it's also a pretty good interview, if you have time to sit through it.

    anyway this has gotten longer than I wanted. You're comparing an experimental album that had at its marketing campaign one song that discussed the addictions of modern day man and racial issues, a "FUCK YOU" SNL performance and no cover art. He made no promises to create that boom-bap or soul sample shit that niggas love. This was a I-am-creating-what-the-fuck-I-want-to-create album.

    Cole on the other hand promised a dark album and he just gave us the same shit, villumanti beat is stuuuuuupid and the way he came in was pretty epic. The obvious truth is that these verses weren't dark or in-depth at all, I'm not coles biggest fan and I still bought the niggas first album on the day it came out, I don't write anything off without experiencing it. He came into this with a need to prove himself hip-hop a future legend, after that debut bullshit, and Kendricks instant-classic. So he tried to craft a traditional hip-hop record and he promoted it as a conceptual album detailing the life of a man living in sin, born to lose and reaching the pearly gates. I pressed play and was met with the same braggadocio. Pissed, I was. I then listened to the album for two fucking days, I'm not exaggerating either. The only thing I listened to for that weekend was that album, I didn't close the tab and I was home for the majority of that period. I soaked in it and there was NOTHING dark about it. The songs were loosely tied together. Somewhat cleverly titled tracks (Forbidden Fruit) but nothing in his verses carried this supposed story of dark to light.
    Point blank it was a bait and switch, the only reason it's even being mentioned is the shared release date, his relational to Jay-Z, the underdog image, the retarded comparing of the two projects, and the persistence of his fans.
    evaluating Born Sinner by what it aimed to accomplish. It failed.
    1. it's not dark.
    2. it's not lyrically in-depth.

    • T

      Did you seriously take time out of your day to voice your opinion in that lengthy ass paragraph that no one is going to read in its entirety? Shame lol. They making millions, let's go do the same.

  • http://N/A XI

    LOL I thought I was gonna look like the asshole that wrote an essay LOLOLOL.. everyone did..
    sidenote: I didn't proof, at all, sooooo.. typos are possible, use your brain.. mine is ultra-multi-tasking my apologies..

  • http://N/A XI

    also, moments of public Kanye out right hatred.

    1. George Bush comment.
    2. Country singer girl, when dude literally left America to live in Europe for a couple of months.

    This isn't going to tarnish anything, he made MBDTF after the last stunt lol. if anything, we're in for a great sequel to WTT.
    This is Kanye, people will always hate him.

  • marty mcfly

    @Toad, "do you fools listen to music or do you just skim through it"...

  • TDE

    Versace versace versace

  • hill

    13 Number #1 albums now? You can't deny Jay's success.

  • samurai apocalypse

    nerds. wu tang aint nothin to fuq wit.

  • Sherm Hemsley

    All I wanted to see from the c-section was if anyone knew the total numbers for Cole and Kanye so far (have they gone gold yet?) and I got nothing but paragraphs.

  • MusicHead

    Yeezus >>> MCHG.

    Kanye has made 6 straight classics..& y'all gon realize how great Yeezus is a year later.. Born Sinner is extremely average & barely better than the 1st but that's just off first listen..u gotta let Born Sinner grow on u..it grows on..then it's tied with Yeezus.. so Born Sinner is just the underdog while Yeezus is more to classic than BOTH ALBUMS..& it's critically acclaimed. To MBDTF isn't his best album..but it's a classic.

    • t

      No. Everything you said, just, no. You probably even think Lil B isn't the Based God.

  • MusicHead

    Btw Cole's beating Ye in sales so far... but who cares ..Yeezus wasn't promoted traditionally & if he just makes a booklet & cover that's a extra 50K sold..lil stuff make that much of a difference.

  • marty mcfly

    @Musichead, you always talking about a fucking classic LOL. A classic is like the fucking Atliens album where like years later a hip hop site names itself after a song off the project from a decade plus earlier. Thats a classic. The only album I have faith in that might be a classic is Jay Electronica's album if it ever sees the light of day. Other then that I think the classic hip hop album days a gone now. The emotion and personal connection to the music is gone at this point. A album is just the sound of right now until about a 20 new mixtapes, albums, and songs come out the next day. R.I.P to classic hip hop albums. And Born Sinner isn't a "grow on"... that sounds like some nasty infectious type shit a mothafucka could get from touching a dirty surface somewhere. That album just aint that dope period. I think Kanye's debut album is classic, the others were just really good albums but classic is like some other level type shit. Like some shit that can be seen as a turning point in the direction of the culture musically and everything is not a classic or even close.

  • marty mcfly

    *Jay Electronica, and of course Jay Z. Anything he touches is gold and I'd touch anything he touches, no homo.

  • UK Man

    Jay's new album was average at best. Anyone that says it was anything other is deluded.

  • U Mad Bro?

    Why is it so hard for people to understand common fucking english??

    IT'S "SELLS" NOT "SALES"!!!!!!! FUCKING IDIOTS I SWEAR

  • U Mad Bro?

    And seriously.. ALL OF THIS PURE OPINION BASED!! Just because one person thinks its average doesn't mean the next person does. PURELY OPINION.. Damn you fucking people are some type of retarded that earth has yet to discover.. God Bless You All and I hope like hell none of you become our future CEO's, Presidents or anything that gives you position of authority or power... DUMB FUCKS

  • stu

    i dont see how its fair to compare kanye to jay.. i believe (from what i last heard) the digitial *free* copies downloaded from his app that samsung technically bought are being factors into Jay's sales..

    jay's album had HUGE marketing (commercials during the NBA finals), while kanye's was literally nonexistant. he had his lil skyscaraper vidoes which IMO isnt going to be anywhere near as successful as an actual single.. yes hiphop heads who check rap forums were counting down the days to yeezus, but your average music fan would have no clue about it.. and then cole's album was essentially your average hiphop release that probably benefited from kanye fans talking about him dropping the same day

    all that being said, kanye's album is clearly an experimental one, and it still blows the other 2 away. jay's album is standard hiphop, and quite frankly, apart from a couple songs, its boring af... cole's album i didn't hate, but it is largely forgettable. yeezus will be talked about for years. as far as im concerned, every ye album has been a classic

  • stu

    also, as someone else said, kanyes album is essentially packaged like a bootleg, which prob hurt sales. and even though its experiemntal and doesnt have a single, it is still reaching more ppl than born sinner (the play counts on spotify are night and day)

  • marty mcfly

    I think more people were tuned into Cole then Jayz and Kanye. Cole started his promotional material a long time ago for Born Sinner. The title Born Sinner was put in the air when Miss America came out and Power Trip has been played so many times on Tv and commercial radio its crazy. Aside from the music, with the youth its not even cool to be a Jayz fan or a Kanye fan because they just to successful at this point. Cole on the other hand, aside from his actually rhymes and beats its just the cool thing to be a fan of his and say you hate Jayz and Kanye. Lastly Jayz and Kanye both announced they was putting out an album like a month before they actually did. Cole had months of preparation and he actually had a single. That single just went platinum btw so count a million people who bought and lets say about ten million who heard it so imo Cole had enough gas to be a multi platinum artists as far as his album by now. I really dont give a shit at the end of the day but lets not act like Cole didnt have enough promo here cause clearly he did. There's casual listeners of hip hop (people who like the music but dont follow it as close day by day and week by week), who are still finding out that Kanye even has a new album right right now. As far as Jay being average musically? If Jayz and is album is whats considered the average now then I guess these other albums out here would be considered below average.

  • marty mcfly

    Mac Miller made a good underground purists type hip hop album so far this year and Jay made a good mainstream hip hop album which makes sense because Jay is a mainstream hip hop artist. Him making a album more along the lines of a Mac Miller or a Yeezus experimental album really doesn't make any sense. The reason you get a album like MCHG from Jayz with a song like Holy Grail as the focus point is because that material actually connects and make sense with the actual life he is really living at this point. Other then Pusha Ts album, Big Seans album, Drake, Ross and 2 Chainz album, on a mainstream level I dont really see any other competition for Magna Carta and those albums aint out yet so hey Jay is winning out here at this particular time. Period

  • D

    SMH... Can't there be one of these c-sections just congratulating someone instead of all this bashing?

    So i'll just say it. Jay-Z wins once again.

    Now to all of this chatter...

    The winner is Hip Hop. I think its cool that all these artists are doing well. I think years from now its possible that we consider this a new golden era. Which is very good. and not only Jay-Z and Kanye, J. Cole, Mac Miller, but Joey Badass put out a good project still. Drake and Pusha coming out later this year. Hip Hop wins.

    2. MCHG - Critically acclaimed
    Bron Sinner - Critically acclaimed
    The Gifted - Critically acclaimed
    Yeezus - Pitchfork fanbase acclaimed.

    So what's the fighting for?

    3. I thought Born Sinner was wayyyy better than Yeezus, yet to date I listened to Yeezus more. I don't know what that means.

    4. I don't know if Kanye could make another great album. I don't know if his personality would allow him to. I feel we used to love the fact that he was the most humanized rapper around. His persona as a "God" is making him lose it all. (ex. see Cruel Summer and Yeezus). So I do believe he's in his decline. Unless he has his Recovery type album.

  • bigErn

    This is why marketing has and will always work. Kanye went the "no marketing" route. I believe "Yeezus" has a great chance at hanging onto the better half of the billboard charts compared to "Born Sinner" fueled by word of mouth from replay value and curiousity.

  • D

    "no marketing" was actually his marketing strategy. If he really wanted to go "no marketing" he would've actually not Tweeted, not do SNL, not do the "New Slaves" on the sides of buildings, not do the interview with W magazine, and not do the American Psycho thing.

  • HiiiLife

    THIS ALBUM IS GETTING TOO MUCH HYPE!!!!!!! weakest album!!

  • Marty’s Nemisis

    Life is Good>>>>>>>