The Underachievers – Land Of Lords (Video)

Directed by Sean Phazes

This clip is actually a lookbook for clothing company KidSuper's ICONIC 2013 line. I'll let KS explain:

While designing this line, I was searching through art books and studying different cultures to spur some creativity. For some reason I would always return to the same images that I thought were the most powerful, the most captivating, the most iconic. I didn't know why these images stuck out: it was a combination of color, meaning, and some distant familiarity. Some images were incredibly simple and others were fantastically intricate. I was not sure what made these very different images stand out in such a way, but I wanted to recreate this feeling. This is my attempt to show what makes something iconic.

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Show Comments
  • Fish

    There honestly should not be any "Nope's" on this sh*t at all, for any reason. Their music video was a f*cking looking book for a up&coming clothing company. Not to mention the song/rhymes/delivery was iLL - I love it. I wish them all the best.

  • Fish

    *look book* sorry I got excited haha


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