High above the New York City Skyline, our good friends at Rocksmith have linked up with Curren$y to officially reveal their Fall 2013 collection.
The heritage sport styling of this clothing delivery merges a 90's varsity vibe with progressive contemporary fits and detailing. For this autumn's kickoff campaign, Rocksmith teams up with a artist that embodies a "New Classic" aura and true authenticity in his craft -- the one and only Curren$y.
Featured in this campaign is a rich and seasonal color palette of lava, navy, olive and ochre. From the tapered running sweats to the native ninja varsity -- New Classic is heavy on the detailing and style that has defined Rocksmith.
Below is the Photo Lookbook Assets + Press Release. Also included is exclusive Rocksmith x Curren$y GPEN Giveaway Contest as final slide. I also have a GPEN for you guys to give away exclusively next week !
On top of the lookbook, Rocksmith and Curren$y have teamed up with G-Pen for a limited edition release and are giving away one a day for the next week. Details below.