The new leader of cult rap joins the likes of Action Bronson, JUSTICE (oh hai) and The Black Lips as the newest addition to Vice Records.
Read an excerpt from his interview with Vice, then hit the jump to “Get To Know Deniro Farrar” in audio form. Congrats Deniro. Word.
When did you start using the internet to look for music?
Deniro Farrar: 2011. I was reaching out to people like Keyboard kid, nem270, Silky johnson, Clams Casino, thats when the whole A$AP wave hit, the era of the internet producer, that really eerie cloud-rap type beat. Now I got my own era—Cult Rap.
How do you define Cult Rap?
Cult rap has social commentary in it. Cult rap touches on the struggle, Cult rap touches on politics. To sum it up it’s reality rap, rap with a lot of reality, a lot of characteristics of poverty-stricken living. Music that isn’t forced upon the masses. Freddie Gibbs isn’t on the radio, if you’re a fan of Freddie Gibbs you have to keep up with him. Thats what Cult rap is, you have to keep up with it. Artists, producers, whatever. I’m gonna have the strongest wave, though. Once my wave hits its gonna be like Tupac.