Taking a break from his 2dope work with Murs, Fresno's Fashawn is setting his eyes on his next solo album, The Ecology. Executive produced by Boy Meets World producer Exile, the Sophomore LP is led by the Evidence-produced single "The Beginning."

Take a look at the Evidence and Punit Dhesi directed video above and check out Ev's perspective on the record and how the song/video came about below.

""The Beginning" is a really minimal track, it doesn't even have a hi hat, so there's not really much to hide behind here. I liked the combination of the loop and the drums to keep the sound raw. Running the beat through some lo fi filters and keeping Fashawn's vocals on top and clean was my objective. When he spit me his rhymes I felt every word needed to be heard. To me this record and video is about him. Visualizing an environment in which he came from and showing everyday distractions in his life both personal and public and how they constantly try to distract him while he was focused on his craft in which in this case was the camera. That was our main goal. Adding on the one take aspect of it really made it a challenge and shooting it illegally with no permit didn't help make this an easy task. Both Punit Dhesi and I looked at every aspect. The Minimal beat and black and white video we felt it would compliment each other perfectly. To me the video looks how the song feels. Fashawn has some really notable lines, originally I was going to be on there with him, but decided not to once I felt how focused he was on the record. For a very versatile artist this is my favorite side of Fashawn the MC. I'm really excited about the video and am really excited about his album. The world needs to hear it already." - Evidence

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  • Joshua

    That beat is MEAN! Dope video. Fashawn looks like Carlton though.

  • 5th

    Simply amazing. Fash never dissapoints. Raw hip hop at it's finest. Salute to Ev man

  • Real Talk

    DOPE

  • Watch Me No Hands Your Girl

    Joshua you worry about fashawn maybe looks like carlton (that's not true) so you gay.

  • dtb

    This is fire. EV COMES CORRECT W THE BEAT. and Fash is on point per usual.

  • hiphophead88

    Fash is one of the most under rated easily always comes wit the bars

  • Willsessions

    I always over looked Fashawn. But this is dope!

  • Advance

    This is pretty good but I was hoping Boy Meets World would be produced entirely by Exile

  • Wesson

    Sick! I was disappointed by the last joints Fash' dropped, but this is dope. If The Ecology is half as good as Boy Meets World, it should be a good album.

  • Ricki Lutes

    !! fresh!

  • FlyBoiTay

    Wow

  • olliekid17

    dope.. i saw fashawn at a show last week and he asked him and he said exile is doing all but 1 or 2 songs and he said he thinks it's better then boy meets world. gonna be crazy dope.