Puff’s stock is getting yet another boost. Earlier today it was announced that CIROC Ultra Premium Vodka and the National Basketball Association (NBA) have come to terms on a multiyear marketing agreement and revealed “The Toast of the NBA” campaign. As part of the deal, CIROC will take the lead in helping fans nationwide celebrate responsibly.
I’ve been a fan of the NBA all my life and am excited to build a greater relationship for CIROC Vodka with this growing entertainment platform. Life is filled with moments of celebration and nothing brings people together in celebration quite like sports. With CIROC I hope to elevate these moments and help champion social responsibility among fans. – Diddy
Mr. Combs and CIROC will be working closely with the NBA throughout the season, looking to improve the lifestyle aspect of the NBA All-Star Game and NBA Playoffs with different social media programming, contests, visual public service announcements starring NBA talent and more.
