The three-headed monster of Interscope Records and Beats By Dre cover the house of Harris' upcoming issue...
This month’s issue of XXL celebrates Beats Electronics with the first ever magazine cover featuring Dr. Dre, Jimmy Iovine and Eminem. Beats By Dre initially took over the industry with their headphones six years ago. Now Beats is at it again with the brand’s newest endeavor, Beats Music, a music streaming service which focuses on the curation of playlists by genre experts (including XXL). Eminem, one of the biggest artists under Dr. Dre and Jimmy Iovine’s direction, launched the promo for his most recent solo album The Marshall Mathers LP 2 with a Beats Music commercial, kicking off the campaign for the service, which is now available in the iTunes store.
In the magazine, Dre, Jimmy and Em reflect on the impact they have made on music of all genres though the Beats brand and how the streaming service could very well change the way fans consume their music.
The issue drops March 11th.