9th-wonder-lrg-clothing

If you've been visiting the DopeHouse over the years, you'd know we have a long-standing relationship with both 9th Wonder and LRG Clothing. Now, the two parties have joined forces as 9th has been named the Director of Creative OutReach and Business Development. Says L-R-G of the move:

We are honored to have 9th Wonder joining Lifted Research Group. He has been not only a major supporter of our brand for over a decade, but someone that has long been considered part of the LRG family. For the past 15 years, LRG has been the preeminent supporter of music and culture. We at LRG believe in the quality of the artists that we work with, and will cultivate the relationships between those artists and the brand itself. 9th's unique perspective, status and leadership within the hip hop community and culture will elevate our brand to even greater heights.

RELATED: LRG's Spring 2014 Lookbook w/ Raekwon, Pro Era, Statik Selektah & Dyme A Duzin

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  • I run Zamunda!

    10 years ago this would've been big news, now he's on a boat that has already sunk.

  • Black Crime Rate

    Is he experienced in business development for companies like this? I wonder if this will go over as well as Alicia Key's creative position at BlackBerry that only lasted one year?