LeBron James has collaborated with Sprite to develop a new limited-edition flavor, Sprite 6 Mix by LeBron James. This marks the first time Sprite has collaborated with a cultural influencer to develop a limited-edition flavor.
"LeBron James is the perfect partner to bring our fans new product innovation," said Kimberly Paige, Associate Vice President, Sprite Brands, Coca-Cola North America. "We've enjoyed an amazing relationship with LeBron since he entered the NBA in 2003, and we're proud to have him contribute to Sprite in a meaningful way that we know will excite Sprite lovers and his fans."
"Growing up drinking Sprite, I never imagined I would have my own flavor someday," James added. "I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."
Sprite 6 Mix by LeBron James will be supported by a multichannel advertising campaign; which includes a 15-second commercial (shown above) and digital videos featuring James and his marketing team during a real working session at LRMR offices in Akron, Ohio.
Available in 20-ounce bottles and 19.2-ounce cans, Sprite 6 Mix by LeBron James is available in stores nationwide.