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Talk about a helluva week! Not only is Nas celebrating 20 years of Illmatic with the release of Illmatic XX, he also brought out JAY Z for a memorable performance at Coachella, and now he's launching a new imprint.

A full calendar year after investing in Mass Appeal and becoming the publication's associate publisher, the Queensbridge poet has officially launched his Mass Appeal imprint.

Kicking things off, Nas looked to the streets of Detroit and signed Boldy James.

Boldy, who joined Nas on stage at SXSW, recently released his Alchemist-produced My 1st Chemistry Set LP.

RELATED: Who The Hell Am I: My Frustrating 20-Year Love/Hate Relationship With Nasir Jones

UPDATE: And here we go. According to Boldy, he's still unsigned...

ENTER RATING

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  • http://www.dreamurbanculture.com/ Danny Major

    Fashawn is next

    • LIV3

      damn i was gonna say that aha but hell yea he need to go and get that done

    • Moe “Extra Syzzle” Syzlack

      Isn't Fashawn already signed to Nas? I think I saw him mention it in a vladtv interview.

      • http://www.dreamurbanculture.com/ Danny Major

        I know the interview you're talking about. I think they're still working some stuff out, so it's not official yet

    • IG: MORALESFJOSE

      YOU MY FRIEND HIT THE MONEYSHOT!

  • fonzo517

    hell yea, Michigan all day

  • leutrim

    Boldy James retweeted me two months ago when I said he was about to blow-up (amongst others.) I'm so happy to see a dude that's truly underground (but not to the point where he's unaccessible) get his chance.

  • SleepyTheGreat

    Im Saying Though, Why Do I Live In Michigan But Have To Hear This On 2DBZ. He Better Be On WJLB ASAP

  • Justin Blantey

    Sooo... this is Nas' 3rd label? lol
    Hope this one stands.

  • http://insite.bandcamp.com/ IN_SITE
  • IG: MORALESFJOSE

    VIVA LA JAMES.