On July 12th, Eminem and Shady Records will launch their rap battle league, Total Slaughter.

"What we look at this opportunity as, is a way to do for battle rapping what UFC did for MMA," Rosenberg tells Rolling Stone. "That's really the model we're basing it on. It's this great thing that a lot of people love, but it's very splintered, and it's very niche, and it's not really brought into the right production levels that it can or should be."

"I'm a passionate battle fan, so this is something I've always thought about doing," adds Eminem, whose Shady Films is co-producing the event. "I came up battling at the same time I was making records and learning my way around the studio. It's a little bit different in terms of the kinds of tools you need, but the competitiveness is the same. The times I didn't win gave me just as much light in the past as when I did. It's all about your performance."

Kicking things off, we're hit with the first official trailer for the inaugural event, which promises a long-awaited rematch between Loaded Lux and Murda Mook and confirms Joe Budden's participation as he will square off with veteran battler Hollow Da Don.

"Once the Internet started making it surge, Mook and Lux is probably the highest viewed battle from that time," says Slaughterhouse's Royce Da 5'9". "And to this day it's still up in the air. Back then, there were no judges. They went five or six rounds and there was no general consensus as to who won that battle. And those guys went on from there and basically wiped everybody out. Mayweather and Pacquiao. That's essentially what they are to battle rap."

The other battle leading the July event will be the return to competition of Slaughterhouse's Joe Budden, who will be taking on NYC bruiser Hollow Da Don. "He plans on coming out of battle retirement and kind of showing the established guys can still do it," says Royce. "I don't know why people think that we can't. But we can. I got all the confidence in the world in Joe. Hollow is a great battle rapper... but he's in over his head a little bit. Joe is an upper echelon guy. I'm a real fan, so I know Hallow has more of a problem on his hands than he thinks he does."

The event's undercard will be decided by a 4-part reality series called Road to Total Slaughter, airing on WatchLOUD.com.

"This is the exact same way the UFC was to MMA," says Royce of Total Slaughter. They thought these guys were bar-brawlers and cab-drivers, they didn't realize how much technical skill went into it until somebody put that on a platform. This is the exact same vision that we all see in these guys. These guys are gladiators."

Tickets go on limited pre-sale May 2nd; available to the public May 16th.

ENTER RATING

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  • 32gq

    This is actually kinda dope hope it don't turn out to be corny though

  • Hood Oracle

    smack and all the other leagues gonna have to tuck there little summer away if a big wig like Eminem get involve with the culture it's over for them.

    • http://Goldpit.net/ Bergil St. Juste

      I agree. They will need to learn to adapt to stay relevant

    • P.eZ (R.I.P Ke’son)

      Smack been fucking up already because he been holding battles plus his cards haven't even been all that great. He been losing to KOTD & We Go Hard lately IMO

    • SleepyTheGreat

      Im Pretty Sure Em is Gonna Put Up Some Major Cash For The Battlers. Thus Acquiring Other Top Notch Battlers and Putting The Comp Out of Business (IE: WWF vs WCW vs ECW)

    • wat

      Smack fell off so hard. Their matchups are lackluster, the few good matchups are huge disappointments, and their production quality (sound and video) is ASS.

  • biff tannen

    Will this be ppv? Cuz that's wack if it is.

    • blaecny

      PPV for $5 or $10 I'd check it out. I doubt that would ever happen though.

  • P.eZ (R.I.P Ke’son)

    Smh Hollow might try to finish Buddens. This is good for hip hop.

    "Spring Flings: The Ep, an account based & themed around my everyday dealings with women in it's own unique way. Vivid storytelling, dope beats, lyricism & songwriting. 5 tracks being released the 5th day of the 5th month at the 5th hour. You can check the lead singles Hey Irene & Next To You. I hope you all enjoy."

    Soundcloud.com/p-ez-2/

  • wat

    Budden has CRAZY bars, easily more lyrical than Hollow, but Hollow is bred for and his style is refined toward battling so he has the upper hand. If it were on wax, Budden easily.

    P.S. Hollow beat Lux.

    • andres guillen

      i would have to disagree cause i feel like lux is better than hollow. and budden is great too but i i feel like he doesn't freestyle like i hope to be. Steeze loueeze is good https://soundcloud.com/gtownmusic/doin-numbers-by-steeze-loueeze

      • wat

        Lux may be a better rapper than Hollow but in my opinion, there's no way he won that battle. I wasn't even a Hollow fan before the battle but I'd say Hollow had better angles, lines, and delivery plus he had rebuttals. Lux didn't deliver like he should've. He was still great though. Also the random timed rounds ruined the battle somewhat.

  • Dango

    "....witness the birth of the next great American sports league."

    This looks really corny and won't last more than 2 seasons max.

  • OE

    DOPE! cant wait! Also, thought u might wanna know.....the last bit of the post is missing the words unless u highlight them haha... id fix that if i was u fellas!

  • J.O.

    All the way around win for Hip-Hop... Joe gone catch that L I believe but it's still beneficial for Hip-Hop and good that it gets a bigger venue for these guys to showcase their talent on a larger stage and get more recognition. With a name like Eminem behind this it will definitely get a few more heads checking out this art form

  • Eric Sanchez

    dope YAOWA!

  • https://twitter.com/RyanSaysThings RyanSaysThings

    How quickly everyone forgets that everything Eminem touches (save his own career) turns to shit.

    RAPPER!

    I love the idea for this -- the living together part seems rather corny, but could lend to the battles becoming more personal and heated, which could be good -- but I'll hold off any excitement until at least some clips are premiered.

  • Pizza Steve

    I don't think you realize how major this is for battle rap.

  • soulonice_

    Get Hitman involved and I'll watch lol

  • fonzo517

    I hope this turns out good cause it sound like a cool idea. I just hope they don't make it corny