The Toronto-based producer (Drake, The Weeknd, Wiz Khalifa) teams up with the enigmatic songstress, and delivered this message about it:
“We imagined the song set in a retro-futuristic world, similar to movies like Clockwork Orange, Blade Runner or HER. The youth are influenced by a programmed, internet/media driven society. Distracted, lazy, wasted society, destroying our world. We’ve exhausted our natural resources, while poverty and war continues to spread. The world is an hour-glass turned over, with the time running out.”
Props to PnP.
