While he continues to work on his next album I Changed A Lot, DJ Khaled has officially joined the headphone game. Taking to his Instagram (which is now littered with promo shots) earlier today, the "They Don't Love You Know More" orchestrator announced that he has partnered with Bang & Olufsen to create his own line of premium headphones, simply called We the Best Sound.
Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound. We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen. It will also provide the listener a chance to hear audio the way I hear it when creating my music. I take pride in crafting a sound based on time, care and most importantly the best quality sound on the planet. Embark on this journey in sound with me...you won't be disappointed. We The Best Sound, the brand you can trust.
This of course comes after Dr. Dre and Beats sold to Apple for a massive three billion dollar deal.