Videos

Kendrick Lamar – i (Lyric Video)

blame it on Meka October 10, 2014


Directed by Christian San Jose

While fans still anxiously wait for more news surrounding his sophomore effort, Kendrick teases that project more with the sing-along/karaoke version of his new single. Meanwhile, you can catch him make a brief cameo in Mayer Hawthorne’s video for “Crime,” and a guest verse on Flying Lotus’ You’re Dead leadoff, “Never Catch Me.”

Purchase “i” on iTunes.

PREVIOUS: Kendrick Lamar Performs With Prince, Previews Unreleased Song (Video)

  • dat dude

    damn this single is still disappointing .

    • Guest

      i felt the same about compton when it came out

      this joint will make sense when we hear it in the album

  • JME

    This kind of came and went

    • mixtape wayne

      trust me if they can get anaconda to go platinum they will find a way to make this a radio hit. if this song is getting tons of radio play down here on the drake cock sucking Houston stations it will be a hit.

    • I run Zamunda!

      Or nah. The NBA made this the official song of the season.

      • JME

        so what.. connections will do that for you

  • Zeus

    Yeah, the world was just dying for a lyric video. Dude is turning into Lupe if you go by how he’s been acting and looking. Money makes some folks weird as hell.

    • I run Zamunda!

      He saw how much money Macklemore made. Positive music is making way more than Trap music.

      • HeruthaGod (Original N-G-R)

        when did he make trap music?

        • I run Zamunda!

          You’re trolling now…

          • HeruthaGod (Original N-G-R)

            I’m serious

          • I run Zamunda!

            Bitch, Don’t Kill My Vibe and Backseat Freestyle aren’t Trap beats?

          • Sticky

            Bitch, Don’t Kill My Vibe? I don’t even know what to make of that but Backseat Freestyle is hardly representative of the music he generally makes.

          • HeruthaGod (Original N-G-R)

            in my opinion no. But I see why you’d consider backseat to be one

          • CSpence

            Beats don’t make a song trap, lol.

          • I run Zamunda!

            And breaks don’t make “Boom Bap”… You have no idea…

          • I run Zamunda!

            Beats do make songs “Trap”… Flosstradamus and a ton of guys turned it EDM but it’s still “Trap” because of the drums and how they’re sequenced.

          • LaFlame

            No

      • Sabs 2.0

        Kendrick has been making “Positive” music tho, Swimming Pools, No Make Up, Now or Never and there’s more… In fact his overall lifestyle seems to promote positivity

      • CSpence

        Because he wants to grow his hair out? This is an odd comment to me lol, dude has barely done any appearances since GKMC except the odd feature (all of which he sounds the exact same). I don’t understand if you aren’t his fam/friend how you could assume he’s “turning” into anyone or changing because of the money but hey, whatever. Also, if you’re trying to judge off this song then that makes very little sense since the album has upwards of 11 or so tracks on it like most.

      • Damien

        not to mention more grammys

    • Guest

      A. That’s YOUR opinion dude not everyone’s.
      B. Hip Hop isn’t a genre just for negative, dark, hateful music. Maybe you should do some research.

      • Will

        A. He never said that was everyone’s opinion
        B. He never sad that Hip Hop is supposed to be negative. He never sa something explicitly about the song.

  • Goldberg brian

    Growing on me everyday

  • MarkyMark_MARK

    its how much negativity can be directed at positive music

    • Zeus

      Positive music doesn’t equal good music. This song is awful regardless of what it stands for. If you only care about positive messages follow Joel Osteen instead of looking for it in hip hop.

      • Kidd

        Awful to you and some others bruh but this doesn’t equal awful cause of a couple of opinions on a hip hop blog. I definitely get why most people who love hip hop don’t like this cause it’s not traditional hip hop. But I do enjoy the song cause I like all kind of music. But I will say that this song would be much better if he’d rapped it in a much lower pitch.

        • Pizza Steve

          I agree! He can only speak for himself because there’s definitely plenty of people who actually love the song and think it’s good music.

          • Kidd

            True. I think a lot of hip hop fans are like crotchety old people in the sense that they don’t take to change too well and are stuck in a certain era and sound in they’re minds. We’re like the only genre that doesn’t really accept experimentation and even sub genres within it.

          • Pizza Steve

            Lol, yeah I know exactly what you mean.

        • One

          Thats my only Problem with the song, the voice Pitch throughout

        • triPAUD

          I have no problem with positive songs, but I don’t love this song.

          • Kidd

            I never mentioned anything about it being positive I just said most wouldn’t like it cause its not traditonal hip hop. you might not like it for other reasons and thats cool cause evrybody different i just hate those who feel the need to label a song good or bad for everyone and if you’re on the opposite side of whatever they say you’re either a hater or dickrider.

          • marty mcfly

            I’ll just say this, I really don’t have a problem with the song. Its not my kinda song but I get it. At first it sounded like some Black Eyed Peas type shit and on about the third listen I thought it was aiight but thats about it but again, I get it. The thing is this, all the experimentation aside, if an artist wants to make Hip Hop music a chemistry project for experiments thats fine but some people just don’t like this shit because Hip Hop for many of us is supposed to be on some aggressive type shit. Some shit thats hard, it can lyrically express whatever but at the same time its not here to be your damn friend type music. Now on the 2nd or third single, yeah I can see an artist being all nice and shit and making this fucking lets all be friends music but on the first single out? I like that fuck you, aggressive, hardcore type of shit cause at the end of the day imo what separates Hip Hop from other music is Hip Hop aint here to just make you feel good, its also here to make you uncomfortable because even when it has a message it can come from a place that says yeah, here goes a damn message but at the same time fuck you… I mean, thats Hip Hop to me.

          • Kidd

            And that’s cool. Nobody should want aggressiveness and hard shit to leave rap and it should evolve into kidz bop adult version. But I will say that hip hop fans expect almost the same thing from every artist or that their supposed to uphold a certain type of music or lyrical content. Fuck that. This is a dope positive song. If I want grimy hard shit Freddie Gibbs murders every project he puts out. I want some good southern shit? Big krit has project to project consistency comparable to Kanye. This new generation dope af cause of its wide range of diversity and niggas from the old generation complain cause shit ain’t the same.

          • marty mcfly

            Kendrick is supposed to uphold a certain type of music. Not cause I say so but because you say so. All his fans have given him this godzilla type of pedestal and title of best rapper today so in essence you do want him to uphold a certain kinda music because every time you people mention who supposed to be the illest right now, you keep bringing up this guy. Hard shit doesn’t necessarily have to be grimy or about murder either btw but imo certain artists come to a fork in the road once people have placed them on a certain pedestal… Imo Kendrick sees the dollar signs connected to the common denominator music such as “I Love Myself” and thats fine but of course there are gonna be people such as myself that are more aggressive then that. Thats all im saying. These rappers today make it to a certain level and then take the safest route possible which I can understand because in some respect its smart to make music that relates across the board but the more an artist goes that route? The further they get away from the type of music that you people put Kendrick on a pedestal for making. Now of course I’ll be called the hater now but its cool.

          • Kidd

            Not so much a hater but just not as big of a fan as the next person. I’m pretty sure you get labeled hater cause you personally have a taste or standard of music and then go to post that don’t fit your taste and comment differently then most. I can’t fault you for speaking your opinion but I doubt Kendrick is looking for money or seeing dollar signs solely based on the fact he’s pretty much been saying he doesn’t wanna be boxed into a certain sound. The project that pretty much kickstarted his rise to fame was labeled HUMAN music under it’s genre. He even said next on Section.80 that he’s not the next socially aware rapper but just a human being over dope instrumentation. That is evident in this very song. I certainly get why you don’t take to his music but imo it’s great and different and I enjoy the fact that o honestly can’t say for a fact I know what I’m gonna hear when I see new Kendrick. Dude surprises each and every time to me.

          • marty mcfly

            I think people will rationalize the sound of any song a artist that they like makes and then act as if other people who aint really aint into it are somehow trapped in a box way of thinking because they don’t really like it. I don’t think everybody who aint feeling this song from him expected some shit or are trapped in an older generation of rap, I think they just basically don’t really like the song and its as cut and dry as that.

          • Kidd

            That’s cool so let’s agree to disagree. I’ve had multiple conversations about this song cause I love talking music and they’ve all used a weak reasons for disliking it calling it too friendly and then say that they wanted straight hip hop from their fave era. I’m pretty sure you’ve had conversations with guys who’ve given weak reasons for liking this then copped out and said you just don’t get it and you’re a hater. I simply like it cause I enjoy all types of music and love all types of rap and I believe Kendrick and some other artists are more than just rappers in the hip hop genre.

          • marty mcfly

            Being more then a rapper is not necessarily a good thing imo. That leads more into trying to turn Hip Hop into something else which is why today R&B is considered Hip Hop. Hip Hop comes from a higher consciousness then other forms of music and it stems from the Visuddha Chakra and other forms of music come from the Anahata Chakra… So in essence when one tries to musically be more then a rapper? To some degree they do water down (or lower the frequency of) the art of Hip Hop.

          • Kidd

            Bruh no. Let hip hop have sub genres. There are plenty of dudes still carrying the torch from the 90s the “illest” era. Joey killing it. Being more than just a rapper shows more skill then a nigga who can just spit over a beat. Reason why a nigga like papoose who is a lyrical monster will never reach what he thinks he deserves cause all he can do is rap over a beat about why he a beast and other niggas weak. He got a bad sense for music and doesn’t approach it well. There’s plenty of dudes in the game now keeping the flame of the old school alive that the few artists that do try to be more than just rap won’t water down anything. It’s just obvious nostalgia is just too strong in you man. Pop in a Jay or Common album and relive yo memories bro.

          • marty mcfly

            Thats fine but Hip Hop is rapping, now if niggas wanna harmonize and sing and rap over country sounding shit etc… then fine but that does not mean their more skilled then the guy who is focusing purely on rapping. Niggas that wanna blur the lines have watered this shit down imo.

          • Kidd

            I kinda feel bad for you bruh cause its obvious you just missing out man. Spittin fire no matter how dope in the long run is never better than someone who actually knows how to make music. If that was the case yo boy jay not even top 5 with the spittin but he damn sure compensated in his prime by making hits and knowing exactly how to blend lyrics with a good approach to music and he aint sing or harmonize so thats how i just know you too close minded to have a discussion with. And stop expecting to know what i like. That Ab song you mentioning was weak af.

          • marty mcfly

            Feel bad for me for what? Its probably something you said not me. See what people like you do is make a comment then assume opinions about shit I never said and then argue against what was never said in the first place. Yes someone spitting fire can very well be better then somebody doing a whole bunch of other shit musically. Why? Cause you can spit fire and also know how to make good music. Being a very good rapper doesn’t automatically make you wack at making music overall, thats juts how you feel. Using Jay as an example isn’t a good idea either cause he’s not making no watered down fairy music. Like he said in D.O.A “His raps don’t have melodies”… Now im sure outta almost 20 years of him rapping you can pull up a number of harmonizations he’s done from time to time but the point he was making in the rap was telling niggas “get back to rap, you T Paining too much”… Which was the truth of the matter. You feel doing a whole bunch of singing and experimentation and harmonizing and making fucking nursery jingles etc… somehow makes you better then somebody who just spits fire? No, doing all that extra shit could very well mean your shit is wack as fuck so no trying to fuse a bunch of other bullshit into Hip Hop doesn’t necessarily mean its better then pure Hip Hop. And someone making straight raw Hip Hop isn’t necessarily better then somebody making Hip Pop bullshit rap but I never said it was to begin with. I’m saying someone like me, who like’s pure Hip Hop doesn’t necessarily mean all the other assumptions about what you feel I like musically are correct. It simply means exactly what I said, not what your assumptions about what I didn’t say are.

          • Kidd

            You just been assuming by bring singing and harmonizing into the conversation. And yes musical talent trumps spittin Fire cause that’s what you’re making. Music. If you just wanna spit battle or maybe just maybe write poetry. When you step in the booth rap and then put it over a beat then you making the decision to make music. And I brought Jay up cause he is not top 5 in terms of pure lyrics but he beats anybody else with his ability to approach music in a great way. I can name plenty of niggas who while Jay was in his prime was rapping better then him but they approach to music was not better than his. That’s what I’m saying dude. If you wanna claim you the greatest than make better music not pen better lines cause a good song will last much longer than countless dope verses. I honestly don’t care about your taste but I can infer (which people learn to do) that you enjoy traditional hip hop. Bars. But I’ve also seen you say you enjoy drake too and defend him against other rappers who are better rappers but do not or more specifically can’t make better music than him. Which has been my point.

          • marty mcfly

            You keep saying musical talent trumps spitting fire but spitting fire is musical talent. So Nas doesn’t have musical talent? You keep mentioning Jay z but he falls along the lines of someone who just straight up spitting for the most part. Raekwon, Black Thought, Common, Cam’ron etc… these guys for the most part just spit bars and yes that qualifies as having musical talent. Now someone else might also sing, but that does not necessarily mean they automatically make better music then the artist who does not sing.

          • Kidd

            Dude just let it go I’m done. NOBODY talking bout singing. This song has ZERO singing in it. And yes spittin is a talent but compared to someone who can rap AND make a good song with either a message or about drugs or about the chicken dance trumps someone who only can just rap and then find a beat and put it over it. Yes the dudes you mentioned have talent. I’ve bought all of commons albums I grew up listening to him. I can name countless dudes I’ll always check for a freestyle cause they can rap they ass off but I also can name plenty of dudes I’ll be there the day they album drop cause they can make music dude. Crooked I lyrically can murder pretty much any of them dudes you name but you gone put him over them ? Fuck no

          • marty mcfly

            Yeah and your opinion is that rapping really good somehow takes away from your ability to make good music? I’m saying rapping really good probably helps with making good music. Me comparing Crooked I with other spitters is just comparing the same talent vs itself.

          • Kidd

            I’m saying if all you can do is rap really good then that doesn’t make you better than someone who may not be as lyrical but can compensate their shortcoming by making better music. And no it’s not comparing the same talent because their is always someone better at spittin. Lyrically common is not better than crooked I but he compensates by making better music and albums. And no young thug wiz khalifa etc are what I mean by making better or “catchier” music.

          • marty mcfly

            Yeah but I never said just rapping makes an artist better then… The better then argument is your side of the debate not mine. Your saying that doing a whole bunch of extra shit makes you a better artist then somebody who just raps? I’m saying not necessarily. The Common vs Crooked I shit is the same talent cause their both spittas. Either one you choose is better is still based on spitting dope bars.

          • marty mcfly

            I’ll use Action Bronson for example, there are artists that fuse together poppy sounding corny shit with Hip Hop and thats whatever but that doesn’t necessarily mean their better then Action Bronson just because Action is gonna be purely spitting rhymes with no other musical elements.

          • marty mcfly

            Ok so if you seen me comment on Drake before then you should know not to make assumptions about what I like musically just because I comment on traditional Hip Hop.

          • marty mcfly

            And I don’t know what Ab song you talking about?

          • Kidd

            And that Ab song is the only one I know that has a country beat.

          • marty mcfly

            What is a Ab song?

          • Kidd

            I was talking about ab-soul

          • marty mcfly

            I’m done with it man. Again, I think the song is cool but if somebody else doesn’t like the song it doesn’t necessarily mean they stuck in a box or they 90s purest heads or they don’t like other styles of music or they stuck only on bars etc.. I could simply mean that they don’t like this song period.

          • Kidd

            Which is cool cause I already said not liking this song is ok. I also said most who don’t have all made the same complaint and love 90s early 00s rap. You stuck in a loop bruh. Putting more effort into your album, making better songs and even saying more with less bars does not equal “extra shit.” Cause if that was the case there are way more dudes better than most top 10 niggas people always use but the bottom line is wherever the greats lack they make up in other places that overshadow their shortcomings. That’s what makes them fucking greats. Either way adios bruh.

          • marty mcfly

            See now you’ll talking about all the other music I must like, the kinda sound I like, the style I like, the music I don’t like etc… When I never mentioned any of that.

          • marty mcfly

            For example, Lil Durk can sing but that doesn’t necessarily mean he makes better music then Currensy just because he can sing and Spitta can’t.

          • marty mcfly

            I get your point but Just saying…

          • marty mcfly

            As far as diversity and consistency? today? Thats not nothing that the era of rap before didn’t also have so if you basing points off that for todays Hip Hop thats fine but the 90s had diversity and consistency too.

          • triPAUD

            I think you have a point in terms of which single was released first. I think a street single or harder track would have been made this more appealing.

          • triPAUD

            Yeah I agree with that, I just wanted to make clear that the positivism isn’t necessarily the reason some may not like it. And I like it, but don’t love it. I wouldn’t mind hearing this on the radio in passing or on the album, but I won’t be banging it. Its good in that its getting another legit hip hop in the mainstream, easy rock, radio-song circuit pushing a real hip hop artist along side taylor swift and katy perry’s accepted submission to hip hop tropes and culture.

        • disqus_xpmwx1oUV3

          This is true, people tend to forget that 70 and 80’s rap experimentation cultivated the 90’s LOL! If it was not for the actual best time in hip-hop, the 70’s and 80’s early 90’s rap would not exist. Hip-Hop back then experimented more with electronic sounds like electro and early break beats then.

          Rock has suffered this, the hipsters took over the genre, and instead of letting it evolve further they became purists. Now so many used to Rock heads, are now listening to rap music, and acting as if they are an authoritarian on the music. Insert Odd future fans here, I listen to everything, and to be quite honest this song is not that experimental at all. I would not say I love it, but it is aight.

          • marty mcfly

            The 90s was the illest era http://www.youtube.com/watch?v=l3UZyqmxFBA

          • disqus_xpmwx1oUV3

            While I like the 90’s I also appreciate 70 and 80’s rap as well. I think the early to mid 90’s was the last great consistent era.

  • Pizza Steve

    Great song and video! Can’t wait to see how this song fits into the story of the album.

  • Exhibit C

    Not a fan but it’s a good radio song and a positive message, can’t hate on that.

  • soulprint

    Kendrick will never be the same and I don’t say that it’s bad for everyone, but for me it is. I think I’ll be done with his music after this album, wish him luck tho

    • disqus_xpmwx1oUV3

      Hop off the bandwagon because its popular insert here.

      • soulprint

        u wrong b

      • soulprint

        What your sentence has to do with mine, excuse me?

  • kingcolewassup

    im out here crackin up from some comments..

  • jaypeso

    Lmao at some ya’ll comments. Kendrick on average joe said ” I dont do white music i dont do blk music i do everyday life music… This kid making music u fools not just rap he’s versatile. song is dope with a strong message, is it his work best No but it makes sense and i support real shit like he doing

  • Hmmm… Well.

    Best thing about this video is the brick wall in the beggining.

  • BathSaltZ0mbie .

    Song is fucking ass cheeks b. idgaf….

    http://imageshack.us/a/img15/2228/timduncanokthatsenuf.png

    • JEM

      I miss the old Cube. Not the ass cheek one like today.

      • BathSaltZ0mbie .

        You & me both bro. Death certificate cube>>>>>

  • Distinction

    Outkast anyone?

    • Parker

      single was released exactly 13 years after speakerboxx; obvious influence

  • Parker

    great track, dont see the need for a lyric video i would like some new music though

  • UncleDada

    probably a bonus track from the album.

  • Guest

    i felt the same about compton when it came out

    this song will make sense when you hear it in the album

  • This joint is tight. I wish there was more music like it. There isn’t a lot of positive music in hip hop that you can dance and vibe to. Its introspective and wise.

  • k_q_b

    Dopest track he’s made yet. Actually means something that everyone can vibe to. All this insanity going on worldwide and all. Much respect.

  • I like how Kendrick is being diverse. Fuck u mean this sucks?

  • PAhiphopFAN

    Look at all the comments… Lamar’s doing something right!