Videos

Apathy – “Attention Deficit Disorder” (Video)

blame it on JES7 July 16, 2016

“Ask Celph this is all organic / Keep calm, no need for panic.”

Fresh on the heels of the release of his fifth studio album, Handshakes With Snakes (featuring the Twista and Bun B-assisted single “Moses“), Apathy steps back up to the batter’s box with the album’s latest single, “Attention Deficit Disorder.”

In the new video, directed and edited by Shane McLellan, the Demigodz emcee chooses to embrace this psychiatric disorder which, according to a study conducted by the World Health Organization in 2013, affects nearly 39M people worldwide. While macroscopically, the song touches on this common ailment, on a more cellular level, Ap uses his latest banger as a platform to prove that after 16 years in the game, his pen game is nastier than it’s ever been.

Purchase Handshakes With Snakes — featuring Oh No, Ras Kass, Spit Gemz, O.C., Nutso, Sick Jacken and more — on iTunes or physically through UGHH.