UPDATE: This post was originally centered around Rae Sremmurd’s SremmLife 2 entering the Top 5 on the Billboard 200 because of “Black Beatles” and its involvement in the Mannequin Challenge.
But now the song, produced by Mike WiLL Made It and featuring Gucci Mane, is the No. 1 song in the country, according to Billboard.
It’s their first No. 1 record.
What a time.
This is 2016 for you.
Over the last couple years, we’ve seen songs get massive play and climb incredibly high on the Billboard charts thanks to viral trends. This year, Ghost Town DJs’ “My Boo” reached No. 27 in the country 20 years after its release thanks to people filming themselves running in place with The Running Man challenge, and in years before songs like “Whip/Nae Nae” dominate the charts after the dances became popular across social media.
The newest “challenge,” if that’s what we’re calling them, is filming yourself standing in place like a mannequin. (Pretty much everyone can do it, unless you’re the Jerry Jones and the rich ass people who own the Dallas Cowboys.) And in many of the videos, Rae Sremmurd’s “Black Beatles” is playing in the backdrop.
— Paul McCartney (@PaulMcCartney) November 10, 2016
The Mannequin Challenge has boosted the song up into the Top 10 of the Billboard Hot 100 two months after it was released as a single, and now the album it landed on is reaping benefits.
Thanks to the high number of streams of “Black Beatles,” which features Gucci Mane, Rae Sremmurd’s SremmLife 2 sold 39,000 copies last week — almost 10,000 more than they did in their first week, which landed them at No. 7. SremmLife 2 now sits at No. 5.
In other chart news, Alicia Keys’ Here debuted at No. 2 selling 50,000 copies. Now all six of Keys’ studio albums have hit No. 2 on the chart with only her debut album — Songs in A Minor — hitting No. 1, according to Billboard.
Drake’s Views is still in the Top 10, because of course, and the soundtrack for the animated movie Trolls is at No. 3 led by Justin Timberlake’s “Can’t Stop The Feeling.”
Check out the full Top 10 below.
1. Bon Jovi – This House Is Not For Sale (129,000 albums sales)
2. Alicia Keys – Here (50,000)
3. Trolls soundtrack (47,000)
4. Pentatonix – A Pentatonix Christmas (46,000)
5. Rae Sremmurd – SremmLife 2 (39,000)
6. Chainsmokers – Collage EP (39,000)
7. Now 60 (36,000)
8. Drake – Views (32,000)
9. Hamilton Broadway recording (30,000)
10. Kenny Chesney – Cosmic Hallelujah (29,000)