At 27 years old, Amir Obè has had quite the run-in with the music industry.
Signed to Atlantic in 2009 under the alias Phreshy Duzit, the Brooklyn-bred, Detroit-raised emcee/singer left the label a couple years later—resurfacing in 2014, ditching Duzit for his government name, to release Detrooklyn.
Last year, rumors of Obè signing to OVO Sound started to make their rounds after he co-produced Drake’s “Star67” on IYRTITL and had a few records debuted on OVO Sound Radio. He didn’t.
Now, after failing to find love in the hills earlier this year, Amir is back with a new deal with Def Jam Recordings.
“I’m honored to be part of the Def Jam family,” Obè told Billboard. “To contribute to a legacy & brand that has created history with some of my favorite artists is a blessing. Def Jam prides itself on authenticity & I couldn’t have found a better home.”
To celebrate the announcement, Obè has shared a new video for “No Peace” — his NYLZ-produced single from September.
“I wanted to capture the vibe of “No Peace” visually, and I think we executed providing a journey, a sense of no looking back,” he continued. “We kept it minimal to allow you, the viewer to create your own narrative.”
Directed by Dan Lemoyne, “No Peace” can be seen below.