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Kendrick Lamar Reveals Fifth Collaboration With Reebok

blame it on Meka January 4, 2017
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Although it was originally believed that his take on the Classic CL would be his last with the company, it turns out that Kendrick Lamar and Reebok have more tricks up their sleeves.

K. Dot and Reebok has teamed up once again to release another collaborative sneaker, this time a take on the Club C silhouette. Giving it an acid wash denim treatment, the black-and-white pattern “represents equality within society and coming together as one,” according to a press release.

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“Now more than ever it is important for individuals to come together as one,” Kendrick says. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”

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The sneaker arrives in stores January 13th.