In case you missed the memo due to holiday festivities, Kendrick Lamar recently revealed his fifth collaboration sneaker with Reebok in early January.
The sneaker’s latest brand ambassador recently appeared in a four-part series of video shorts where he briefly speaks on what inspires him in life, as well as the inspiration behind the latest sneaker collab, modeled off Reebok’s Club C silhouette.
Watch parts 2-4 below.