Sonyaé Elise, whose name you may recognize from Anderson .Paak’s “Room In Here,” released a project called Apeshit last year. Revisiting the album, the song “Run Up” now gets a video, which was heavily inspired by the Black Panthers.
Elise talked to The FADER, who premiered the video, about the inspiration behind the song and reason for choosing the narrative for the video.
“‘RUN UP’ was inspired by Pac’s godmother Assata Shakur who was involved in a shootout on the New Jersey Turnpike and the first woman to be listed on the FBI’s Most Wanted. She broke out of prison and escaped to Cuba — lady rebel shit! The director Nimi Hendrix and I are both from NJ and together we felt it necessary to create a visual that exuded power and unity. Being a black women in America right now, with this crazy election and then the Women’s March, ‘RUN UP’ was the perfect muse to illuminate the state of emergency we exist in. This is my creative contribution to the history of the black people.”
Watch the Nimi Hendrix-directed video below.