J.I.D – “Never” (Video)

blame it on Meka February 20, 2017

Formally becoming the newest member J. Cole’s Dreamville family (joining Bas, Cozz, Ari Lennox and Lute, Spillage Village fire starter J.I.D sets off his new path with his video “Never.”

Despite the rather cheery nature of his introductory video (in which he and J. Cole happily cruised through town in a Pontiac hooptie), the first single off his debut album The Never Story (produced by CHristo and Childish Major) takes a much darker turn that involves crooked police brutality…

Watch the Resolve Media Group-directed clip below.