It’s crazy what a meme can do for you nowadays.
Not that “Mask Off” isn’t an incredible single (much like “Bad & Boujee” and “Black Beatles” were equally great), but it seems like songs that get attached to a meme via Twitter or a social media challenge are reaping the benefits heavily nowadays.
After arriving on his self-titled album back in February, “Mask Off” slowly started climbing the charts before skyrocketting as the #MaskOffChallenge took flight. For the latest viral sensation, artists did their best rendition of the flute progression in the song with whatever instrument they were best at. (The most genius one probably came from these two dudes, though.)
Nevertheless, “Mask Off” has now become Future’s highest charting single ever.
Peaking at No. 7 this week on Billbaord’s Hot 100 chart, “Mask Off” is Futche’s first top 10 single. He’s had a bunch of single reach the top 10 on the Rap chart, but his previous highest on the overall chart was No. 12 with his and Drake’s “Jumpman.”
Billboard Hot 100: #7(+4) Mask Off, @1future [8 weeks]. *new peak*
— chart data (@chartdata) April 17, 2017
I’ve got a feeling “Mask Off” hasn’t peaked with the summer months rolling around and the radio always looking for a song to play over and over.
