Shawn Corey Carter has announced a decade-long exclusive touring partnership with Live Nation, Variety reports. The deal includes worldwide touring, and Live Nation will produce and promote all of Jay’s concerts until 2027, or when he is roughly 57 years old.
The deal is worth a reported $200 million.
“Live Nation and I entered unchartered territory in 2008,” Jay said in a statement. “Over nine years, we have traveled the world producing historic music experiences. Michael Rapino (Live Nation president and CEO) is an industry visionary, and this renewed partnership is a testament to our longstanding relationship and the talented individuals at Live Nation. For the next 10 years, we will continue redefining the live event landscape.”
Jay’s lines from Rick Ross’ “3 Kings” sound even more prophetic now…
I ran through that buck-fifty Live Nation fronted me
They workin’ on another deal, they talkin’ two hundred fifty!
I’m holdin’ out for three
Two seventy-five and I just might agree.