After making waves last year with his Jentrify project (below), Oakland’s Elujay is making his DopeHouse debut with “Worth It,” featuring L.A. singer, Joyce Wrice.
Blending elements of neo-soul and hip-hop, the rapper-singer-producer crafts a colorful fusion of his own (loosely called Future Hyphy Soul) on the latest taste of his forthcoming project Avnt-Gard, which is based on the idea of correlating music and visual art.
“I was a visual artist before I made music and I wanted to show the abstractions of music,” Elujay explained to Vibe of the direction of the album. “I wanted to make songs that weren’t traditional because that’s what avant garde is loosely based around, the idea of being abstract and non contemporary, so that was why I named it that. Also, I feel like a lot of music nowadays isn’t focused on the art aspect anymore, it’s overshadowed by image and persona. I want people to understand the importance of art.”
Digging what you hear? Keep scrolling for Elujay’s Jentrify album from 2016, as well as “Streamin” and “Linguistics” from earlier this year.