Deeming him “The World’s Flyest Human,” Gentleman’s Quarterly tapped A$AP Rocky to cover their Holiday 2017 issue. Rather than run him through gauntlet of typical or atypical inquiries, GQ fielded questions from the likes of André 3000, Mahershala Ali, Raf Simons, and several others.
During the interview the purveyor of whiskey opened up about his at-the-moment music goals (he repeats his desire to release his third album before the year’s end), his philanthropic aspirations, religious perceptions and more. Some highlights:
What have you learned about leadership since the Mob’s rise into the public consciousness?
Fellowship. Brotherhood. I try to manifest leadership into anything I do as an entrepreneur, as a businessman. But when I’m doing music, it’s the element with the brothers. We all lead by example and lead each other, so I lead and follow, too, you know?
You just announced a new deal with Under Armour. Why Under Armour? And what can we expect?
People would assume, with me going into a business deal with a sports brand, that it would be all about designing or curating a line—making things more lit. But what I liked about Kevin Plank, the CEO of Under Armour, was that he had a vision. He gives, gives, gives. When you donate or you do charities, it’s not about showing people “Look, I’m doing this.” So I really want to make a difference. So I got with Kevin and Under Armour so we could open up real rec centers with fly sh*t in them. Not hand-me-down toys and technology—new stuff. And programs for kids to learn to become entrepreneurs, designers, athletes. o I want to do something that’s really gonna make a difference, as opposed to fronting with the cameras like, “Ah, I’m doing this, doing that.” We gonna show and prove when we go and design uniforms. We’re gonna start in New York, the tristate area, ‘cause that’s where I’m from. And then go to different junior high schools and high schools throughout the country.
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