Kendrick Lamar Debuts Nike ‘Cortez Kenny I’

blame it on Meka January 9, 2018

In August 2017 it was announced that Kendrick Lamar had parted ways with Reebok and had signed a sneaker deal with Nike. Since then he has been seen wearing various iterations of the Nike Cortez, and even took to his Instagram page to reveal a forthcoming(?) sneaker with the global brand, the Cortez Kenny.”

During his performance at the CFP National Championship Halftime Show, Kendrick debuted the Nike Cortez Kenny I on foot. Completely different from the first version, The Cortez Kenny I is a mostly-white sneaker with “DAMN” across the profile of the shoe. The sneaker also features a black tongue, and “DAMN” replaces “NIKE” on it.

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The Cortez Kenny I is scheduled to release Jan. 26, shortly before the 60th Annual GRAMMYs in which Kendrick and JAY-Z lead all nominees. They will retail for $100.