Despite the numerous controversies — and, subsequently, declining ratings — the league has suffered throughout the years, the Super Bowl has remained the NFL’s biggest money-maker. One of the biggest draws for the game — aside from the actual game — has been its commercials, and with Super Bowl LII around the corner the cost for a 30-second spot is expected to exceed Super Bowl LI’s total of $5 million.
Pepsico is planning to unveil a spot during the big game, for Doritos and Mountain Dew, and it will co-star two hip hop legends: Busta Rhymes and Missy Elliott. The two are “coaches” for an upcoming rap battle… between actors Peter Dinklage and Morgan Freeman. Judging from this teaser video, it will be as goofy as it sounds on paper.
The full ad debuts February 4th.
