With the release of his ‘surprise’ album just hours away, J. Cole breaks down the meaning of K.O.D. with an official album trailer.
Representing three different phases—Kids On Drugs, King Overdosed, and Kill Our Demons—Jermaine had the following to say about each.
Kids On Drugs
“If I turn on the TV right now, it’s not gonna take long for an advertisement to pop up that says, ‘Are you feeling down? Have you been having lonely thoughts?’ And then shovel pills in your face. The first response to any problems, is to medicate”
“This represents me. The times that I was, and am, afflicted by the same methods of escape, whether it be alcohol, phone addiction, women.”
Kill Our Demons
“The end goal. To face our shit, to realize we have some shit going on inside. Everybody. I realize everyone’s family is fucked up. I used to feel like it was just my family. Nobody is fucking perfect. Whether you want to or not, you’re gonna fuck your kids up in some type of way, because you got fucked up in some type of way. The plan is to fuck your kids up the least amount as possible, but there’s some sort of mistake that you make that they’re gonna have to grow up in and face. Kill Our Demons is about finding that shit. Whether it be traumatic childhood experiences, lack of attention, confidence issues, insurcrities—whatever it is, we gotta be honest with ourselves, look in the mirror, and ask ourselves questions like, ‘What is really eating me? What’s causing me to run to this thing as an escape?’ And once I find the root of it, I’m gonna look it in it’s face and see what it really is.”
J. Cole just dropped a trailer for KOD. pic.twitter.com/78VIheVBZB
— Only Hip Hop Facts (@OnlyHipHopFacts) April 19, 2018