Count it up, count it up, count it up.
Fresh off the release of his KOD album, J. Cole is back with the project’s first video.
Running with “ATM,” the Dreamville captain is all about the money in a colorful visual that finds him in an eggagerated pursuit of the cash. Unfortunately, the greed for the almighty dollar ends up being his demise.
Directed by Scott Lazer and Cole, the fascinating visual can be seen below. Press play for the experience.