Media Gasface: Think B.I.G. #3 w/ Rik Cordero (Video)

In the third installment of Media Gasface's Friday viral series, they sit down with the director and touch upon his career, his ability to adapt to a forever-changing climate and much more. PREVIOUS: Media Gasface: Think B.I.G. #2 w/ Alchemist (Video) | Media Gasface: Think B.I.G. #1 w/ Chi Modu (Video)

"W8": A Film By Rik Cordero (Trailer)

The Three21 Media capo has making lots of big moves as of late, and this a small glimpse into his latest. W8 is a film written by Dion Sapp and directed by Rik, starring Michael K. Williams (Omar from The Wire if you ain't know), Dion Sapp, and Nancy Mitchell. Thanks to ONsmash on the

Jared Evan - Hurt (Video)

Directed by Rik Cordero. Jared Evan covers the Nine Inch Nails on the first episode of his new unCOVERED web series with Rik Cordero.

J.A.M.E.S. Watts - Wish You Were Here f. Frank G (Video)

Directed by Rik Cordero, here's the first offering from J.A.M.E.S' upcoming The Very Worst Of J.A.M.E.S. WATTS project, dropping November 1st right here at the dopehouse. DOWNLOAD: J.A.M.E.S. Watts - Wish You Were Here f. Frank G

The Roots - The Fire f. John Legend (Trailer)

Before we get the official video, we must have a trailer right? That's how hip hop does it these days. Anyways... Rik Cordero and The Roots always come up with winning visuals, so I'm looking forward to this. How I Got Over in stores now.

Rik Cordero's Sprite Commercial (Video)

[youtube=http://www.youtube.com/watch?v=rF-DnbQP4AM&feature=player_embedded] Shouts to the homie Rik Cordero for getting some global shine on the latest Sprite commercial I'm sure most of you have seen by now. It's part of Sprite's The Spark campaign which jump started with the Drake commercial.

Statik Selektah - So Close So Far f. Bun B, Wale & Colin Munroe (Video)

[youtube=http://www.youtube.com/watch?v=hmxp1CVPF1A&feature=player_embedded] Directed by Rik Cordero, who now has his own Sprite commercial (it came on during the game last night) which is decidedly less doofy than Drake's (which didn't make any sense at all). Anyways, here are the visuals for Statik's 100 Proof album single, which is available now on iTunes. PREVIOUS: 1982 (Statik Selektah

Kid Sister – Big N’ Bad BTS (Video)

[youtube=http://www.youtube.com/watch?v=TJBkvhw4xwo&feature=player_embedded] Where the hell did this broad  go? Last week Three/21 and Fool’s Gold shot the music video for Kid Sister’s latest single “Big N Bad” all over Chicago. We went to a few popular landmarks in Chi-Town like Superdawg, Bar Deville and Markham Roller Rink in the South Side. Shout out to everyone who

Rik Cordero - Good*Fella Radio Interview (Video)

Filmmaker Rik Cordero of Three21Media came down to G*FR station at Rutgers University a few weeks ago. They spoke about the origins of his works, the concepts, and what he loves about his job the most. - G*FR PREVIOUS: Joell Ortiz – We Don’t Believe You BTS (Video)

Joell Ortiz - We Don’t Believe You f. Novel & Joe Budden BTS (Video)

[youtube=http://www.youtube.com/watch?v=p_cjwk65-uk&feature=player_embedded] Directed by the good folks at Three/21 Studios: Three/21 recently shot at SOB’s New York City for the “We Don’t Believe You” music video – Joell Ortiz feat. Joe Budden and Novel. The title pretty much says it all as we focus on a fictional rap group who aren’t exactly who they say they

Joell Ortiz - We Don't Believe You BTS (Video)

A behind-the-scenes look at Joell Ortiz upcoming video, for a track off Free Agent that will feature Novel & Joe Budden. Shouts to Rik Cordero and the Three/21 Media team on the direction.