“The whole idea for the whole record came about because at the time the Clipse were real heavy on the blogs,” Push explained, sitting next to his big bro in the New York showroom of their clothing line, Play Cloths, on Tuesday. “Cam’s comeback was real heavy. We were both about to drop albums. We’re like, ‘Yo, we need to make one of them New York records — real lyrical, like, a fan record.’ We both have two really strong cult followings. From that conversation, Pharrell went into the studio and start playing with the drums and [came up with ‘Popular Demand.’ Once the title came up, it was over. Pharrell got in full Cam mode.” – MTV
Yep, this is the first album I will legally buy since Pharoahe Monch’s Desire in 2007.