… is set to drop this Saturday (October 23rd) on MTV, MTV2 and BET at 8pm, making it the first video MTV and MTV2 will have played since turning into a teenage angst-filled reality channel (no, seriously) earlier this year.
The film, which is about 40 minutes long, will be broadcast simultaneously on both networks and MTV2 at 8 p.m. ET. Fans can also catch the film via live stream on MTV.com, BET.com and VH1.com. Directly following the premiere, West will helm a live Q&A session from the MTV headquarters in Times Square. Viewers who miss the premiere on October 23 can catch an encore presentation on VH1 on October 26 at 12 a.m. ET.
The flick has been dubbed a “visual accompaniment” to Kanye’s forthcoming LP, My Beautiful Dark Twisted Fantasy (which drops November 22). Right before the 2010 MTV Video Music Awards, where ‘Ye debuted “Runaway,” MTV gave fans a taste of the movie with an exclusive preview during the VMA pre-show. The clip featured prancing deer, a nimble dancer and Kanye West hauling away a woman swathed in feathers from a fiery explosion.
“It’s the story of a phoenix fallen to Earth, and I make her my girlfriend, and people discriminate against her and eventually she has to burn herself alive and go back to her world,” he told New York magazine. “I’ve been feeling the idea of the phoenix. It’s been in my heart for a while. It’s maybe parallel to my career. I threw a Molotov cocktail on my career last year, in a way, and I had to come back as a better person.”