BlackEnterprise: What type of input did you provide towards the engineering of the Soul headphones?
We went through a lot of stages. It’s been a process and we were extremely specific about every detail. After two years we’ve gotten exactly what we wanted. It’s the closest thing to perfection. There is a lot of competition out there, but me personally, I feel like there is no competition when it comes to the overall sound quality and the design of the headphones.
So, the obvious question… how many rappers do you think will start endorsing headphones by the end of 2011? And whose will actually be decent?