Man, I haven’t really worn Rocawear since I wore clothes that were 3 sizes too big and wasn’t limited to only my financial aid checks in college. Burlington Coat Factory treated me well for a minute. Kudos, however, for being around longer than most other brands (Gino Green Global? Akademiks? Triple 5 Soul?). OH HAI AURA.
How does cultural perception affect which fashion labels people wear and which ones they abandon? Rocawear sat down with entrepreneur and record exec, Steve Stoute – celebrity stylist, June Ambrose and Rocawear’s Chief Marketing Officer Jameel Spencer to discuss how changes in popular opinion have affected some of today’s fashion brands.
The video also features exclusive interviews from Kendrick Lamar and Naomi Campbell about the Rocawear brand.