Reebok’s Classic Sessions w/ T.Shirt (Video)

blame it on Shake February 13, 2012

Reebok Classics, in association with Reed Space, launched its first NYC-based ‘Classic Sessions’ event this week featuring the pairing of up and coming rapper T.Shirt and art collective URNewYork in Lowe East Side, New York.

The concept began as a film-based program in the UK where, starting with an all-white room, an artist and musician would collaborate and create an online visual design and sound experience – a collision of creative talent. Upon working with Jeff Staple of Staple Design and Reed Space the idea quickly grew into a street-level experience that was both physical and digital.

PREVIOUS: T.Shirt – The Fuck (Album)