While Kendrick isn’t included on the actual cover for whatever reason, he seems to be a part of the cover story and is shown in the picture spread after the jump.
In 2012, and we are fully entrenched in the internet age where artists of all looks, creeds, ages, and skill sets are breaking out. As people pass by the newsstands and see four relatively new and not as familiar faces grace the cover of the most illustrious hip-hop magazine in history. On one side, you have the incredibly popular Mac Miller out of Pittsburgh, PA. It wouldn’t surprise many to see the 19 year old perform at Superbowl Halftime shows one day with his mass appeal and lyrical ability. On another side, 2 Chainz has experienced one of the most intriguing career revivals in recent hip-hop history. After changing his name, and releasing two acclaimed mixtapes and demolishing feature after feature, Def Jam’s newest crown jewel is poised to be the South’s next champion artist. The young and flashy Tyga of the Young Money crew has experienced success as a part of one of rap’s most respected crews. Riding the success of hit singles “Deuces,” and most recently “Rack City,” 2012 looks to be the year the young man comes into his own. Last but not least is the vastly talented Compton MC Kendrick Lamar. As one of the most talented spitters to come along in some time, it’s safe to say that he might be your new favorite rapper’s favorite rapper. Four different walks of life, all coming together for this special moment before it is time for lift off. Despite their differences, they all agree that the best is yet to come.