Directed by Corey Davis
This is the goon’s “rock out with your glock out” anthem.
The video, opens with an Obsessive Spenders Anonymous group meeting, before cutting to clips of Count & Moonie making their way around the city, shopping for expensive cars, clothes, and jewelry. “Now Or Neva is the title of the mixtape,” remark L.E.P., “and either you’re going to go hard and put it all out on the line now, or forever be content with where you are in life.” Once you’ve made it, though, says L.E.P., it’s important to take the necessary steps to protect your good fortune, and the video also touches on that aspect. “You can go from having everything, and lose it all if you don’t manager your wealth properly,” explains L.E.P. “We see millionaire ball players broke because of mismanagement.”