Rocksmith’s Summer 2012 Lookbook (Video)

blame it on Meka May 30, 2012

Shout out to my secret object of my affections Vash for handling the styling duties.

The Rocksmith Summer 2012 collection is bright and graphically bold, so what better location for a shoot than sunny Los Angeles? This campaign features California native and Columbia Record’s rising star T. Mills.

Summer is all about the explicit lifestyle, making memories, being carefree and having fun—this is the message in the clothing. That’s the vibe we get from Travis’s music, so it was a natural fit. As the day progressed from Santa Monica to Inglewood, photographer Aris Jerome and stylist Nai Vasha shot quite a few looks. Featured in this capsule is the cotton twill Ninjas baseball jersey, explicit pattern tanktop, camo chino shorts and an assortment of graphic tees and snapbacks.