While in Toronto during Wiz Khalifa’s Under The Influence Of Music Tour, Kendrick spoke to CBC about everything from his old deal at Def Jam to his new one at Interscope, his Black Hippy cohorts and more.
You had a little thing going on with Def Jam about five years ago. Why is Interscope a good fit now?
When [2010’s] (O)verly (D)edicated came out, we were shopping because that’s when the money wasn’t a factor – the numbers were crazy. So it was about who understood the vision. And Dre and Jimmy Iovine understood. They were just banking off talent, like Eminem. They understand how the growth of an independent company, like Aftermath, can develop into something that becomes its own Interscope, and that’s what we’re doing with Top Dawg Entertainment. We want to develop artists and put out solid albums like Eminem did with The Marshall Mathers LP and 50 Cent did with Get Rich Or Die Trying – they’re records that stood the test of time. They understood that.
What’s your relationship like with Dre?
It’s a great relationship. What I like is that I learn so much from being in the studio with him. He’ll pick out what I thought I knew and just blow me away. I got a good concept of how things are supposed to sound sonically, but he takes that to a whole new level of experience. He’s been in the game 30 years – so like, drums I thought was hard, was banging? A few touches of a button and he’s like, “That’s how it sounds.”
You can read the entire thing here.