“It’s a powerful song and we hope to spread a positive message that hits home with people,” says Snoop Lion. “We’ve seen too much bloodshed involving guns and we want to prevent the next incident from happening. That’s what’s it all about, trying to bring awareness and push love and peace.”
Snoop’s anti-gun message gets a visual treatment. Reincarnated drops April 23rd, with the DVD dropping April 16th.