Forbes’s e-site announced this morning that one Nasir bin Olu Dara Jones has “invested a six-figure sum” in Mass Appeal magazine, which recently relaunched after a five-year suspension, and is now the publication’s Associate Publisher.
“I always liked what they represented,” says Nas. “They invested into the culture… I saw their vision for what they planned and I thought I could add value across the board.”
Nas explained that he’d been dismayed at the lack of options for readers interested in all aspects of hip-hop culture, particularly on the newsstands. He considered starting his own publication, as Jay-Z did, but figured he’d have better luck using an existing brand as a launching pad.
“Mass Appeal has a legacy and respect,” he says. “It already has a foundation … I just feel like I can add on because I can lend my kind of cultural expertise and my professional acumen, and develop the business.”
You can read the rest of the piece – which has mentions about Magic Johnson, Rocawear and more, over here.
