Reebok Ends Relationship w/ Rick Ross Over “U.O.E.N.O.” Controversy

blame it on Meka April 11, 2013

According to the almighty TMZ the subsidiary of Adidas has nixed their business relationship with one William Leonard Roberts II due to his “U.O.E.N.O.” situation.

Reebok tells TMZ … “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”

Reebok goes on: “While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse.”

Rick has gone on to send out a few half-hearted explanations and apologies in the wake of his verse on Rocko’s song, which prompted Rocko to remove him altogether from the song.

Seriously, all he had to do was give a sincere apology, and none of this mess would have ever happened (or even better, he shouldn’t have had that verse green-lighted in the first place, but I digress). If he had of, for once, removed the cloak of invincibility he’s worn for his entire career and at the very least pretend he felt like he had some form of cognitive understanding of the mess those two bars created, none of this would have happened and nobody would really care at the end of the day. Now, duke is out of an endorsement deal, having to 86 concerts and is looked at as a scumbag in some folks’ eyes.

But I’m sure it’s not like he cares or anything, anyways. Hence, neither should we when he essentially got his comeuppance because of it.