PepsiCo (Mountain Dew) Ends Relationship w/ Lil Wayne Over Emmett Till Controversy

blame it on Shake May 3, 2013

Apparently Lil Wayne’s “apology” for his disrespectful usage of Emmett Till’s name on Future’s “Karate Chop (rmx)” wasn’t enough as PepsiCo has severed their ties with Wayne, ending their Mountain Dew #DeWeezy Campaign.

PepsiCo said in a statement late Friday that Wayne’s “offensive reference to a revered civil rights icon does not reflect the values of our brand.” It declined to provide any further comment. – AP

Well, I guess that means Lil Wayne and Rick Ross have another thing in common they can talk about in their “No New Friends” circle.