Fresh off his performance at the Hangout Festival in Alabama, Kendrick Lamar sat down with MTV to share his thoughts on Kanye West’s premiere of “New Slaves” (that was projected on 66 buildings across the world on Friday night) and his upcoming album Yeezus (check the artwork here).
On the premiere: It sounded crazy. That whole marketing scheme is crazy. It’s very inspiring. After a while you get to a point in hip-hop where certain tactics get watered down. How much music can you release on the Internet to get it hot? How many singles can you put out? How many videos can you possibly do?
On the album: That’s crazy, I want to hear that. That’s that creative Kanye genius stuff out the box … whatever way is his way of being creative and getting his message across through that album, that’s the culture. I can’t wait to hear it.