The other day, J. Cole surprised his fans by announcing his Sophomore album Born Sinner would be dropping a week earlier than originally scheduled. Speaking with Billboard, Cole breaks down the thought process that went down in his decision to drop the same day as Kanye West’s recently-announced Yeezus LP.
Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date.’ I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought. It’s a definite statement about how I feel about my album, which is confident. At the same time, let’s not forget this is Kanye West. He bets 100, 1,000, whatever the perfect is. His track record is flawless. I’m only expecting an incredible album from him. But I know what I have.
Too bad Fabolous decided to bow out of the action as it could’ve been Born Sinner, Yeezus, Loso’s Way 2 and Mac Miller’s Watching Movies With The Sound Off all on the same day. How crazy would that have been?